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Tradition and sustainability in Stoke City FC’s new home shirt

A shirt that stays true to tradition whilst embracing stylistic innovations: Stoke City FC, one of the oldest professional football clubs in England and the world, presents the new ‘Home’ kit that the Potters will wear during the 2023–24 English Football League Championship season. A shirt that marks the start of the eighth season of […]
2 June 2023

A jumper that stays true to tradition without compromising on stylistic innovations: the Stoke City FC, one of the oldest professional football clubs in England and the world, presents the new ‘Home’ kit’ that the Potters will wear during the 2023–24 English Football League Championship season. This kit marks the eighth season of the partnership between the Stoke-on-Trent club and Macron, and is characterised by a strong message of sustainability and respect for the environment. Stoke City FC’s new ‘Home’ kit is, in fact, made from Eco Fabric, 100% polyester fabric made from recycled plastic.

In the new ‘jumper’Home Kit’ of Stoke City FC The polo neck is back. The tradition of the red-and-white vertical stripes is upheld; these are narrower and reminiscent of the kits worn by Stoke City between the late 1990s and the early 2000s. The back of the neck is personalised with the club’s colours and crest, with the Macron logo accompanied by the text Designed in Bologna to certify and highlight that every garment is conceived, designed and developed in the capital of Emilia.

On the chest, in black, on the right, the Macron the Hero, on the left, on the heart side, the coat of arms of the Stoke City FC. On the outer back of the neck, also in black, is the inscription ‘STOKE CITY’. On the white sleeve cuffs is a black stripe flanked by two thinner red ones. The ‘Home’ kit is completed by the shorts, which are white with red side stripes, and the socks, which are also white with a red and black stripe at the top and a red triangle on the calf.

The main fabric is Eco-Softlock and the inserts in Eco-Mesh ensure the garment is lightweight and perfectly breathable. The new ‘Home’ kit, like all the garments in the clothing range produced by Macron for Stoke City FC, is available in the a section of the website dedicated to the club macron.com.

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