There’s fabric, and then there’s fabric. And then there’s the kind that weaves together a lifetime’s memories. Born in Longiano but a Rimini man through and through, Massimo Giorgetti took the colours of his city and turned them into a wearable statement. The founder of MSGM has designed the new jersey for Rimini Calcio, which has been produced by the club’s technical sponsor, MacronMore than just a kit for ninety minutes on the pitch, it is a piece of the Riviera to wear close to the skin, both inside and outside the stadium.

A meeting of creative minds, bringing together the memories of provincial life, the pulse of international fashion and the unwavering passion of a community that, in 2026, has found its team again.

The colours: the traditional white and red of local sport meet a royal blue base, with touches of pinkrecalling the warm hues of sunsets over the sea.

The design: a polo collar, long sleeves and the word “RIMINI” across the chest turn the shirt into a garment made for the streets, everyday life and leisure time.

This shirt is born out of the revival that brought football in Rimini back to life in 2026, fuelled by the energy of a community pulling together: local entrepreneurs, supporters, businesses and organisations that have chosen to put their names and commitment behind the project.

It is a shared vision that takes shape in the “shirt project”, where every match becomes a showcase for a different local business, turning the kit into a living archive of local stories. Today, thanks to Giorgetti’s creative vision and Macron, this network of energy reaches into the world of fashion, becoming an identity to wear every day.

​“Designing a shirt for Rimini means giving shape to my connection with the city, ” says Massimo Giorgetti “ I wanted to weave together the memories of football and my own creative language to create something that can be worn at the stadium and in everyday life. I like to think that this shirt can travel, meet people and take Rimini wherever it goes. It is my tribute to the city and to everyone who has chosen to get involved in bringing football back to its home ground: a gesture of belonging, with an eye firmly on the future.”

The journey begins on the pitch at the Romeo Neri Stadium, where the team will wear the special shirt for the first time on Saturday 7 November at 3 pm, against Medicina Fossatone.