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Macron: values, mission and vision

Find out who we are, our mission, our vision and the values that guide every decision we make

Our mission

Sport is not just about competition; it is a journey filled with emotion, sacrifice and ambition. It is the passion that drives us to push beyond our limits, and the determination that turns every obstacle into an opportunity. Our mission is to support athletes and teams at every stage of their journey, from their debut right through to the most prestigious stages, fostering team spirit and inspiring everyone to give their all, both on and off the pitch.

To inspire teams and athletes, from amateurs to professionals, by fostering team spirit as a driving force capable of bringing out the best in everyone, both on and off the pitch. We do this through high-quality products, which are the result of our sporting expertise and our unique style.

Our Vision

We want to be the global benchmark for everyone who believes in the inspiring power of team spirit. Because sport is not just about competition: it’s about sharing, passion and growth. It’s the energy that brings people together and drives them to push beyond their limits, together. We believe that true excellence is not achieved alone, but through the power of the team.

To become the global benchmark for those who believe that true potential can only be unlocked through the power of team spirit.

Team spirit
Inside and outside the field.

Our values, our identity

Sport is a universal language, a bridge that brings people, cultures and aspirations together. Our values are at the heart of everything we do, guiding every decision, every product and every innovation.
Team spirit
We believe in the strength of the group and in the team spirit that inspires, motivates and makes every goal achievable.
From grassroots to professional

We support athletes and teams at every stage of their sporting development, from their first steps to the professional level.

Performance
We create solutions that help athletes perform at their best, combining innovation and functionality.
Distinctive Italian design
Our identity is rooted in Italian style, which is synonymous with elegance, creativity and attention to detail.

WE BELIEVE IN UNIQUENESS

Hopes and victories, but also disappointments and defeats. The emotions of every season are inextricably linked to the shirts worn on the pitch, which become the concrete and tangible embodiment of the bond between the club, the players and the fans. That is why we firmly believe that every shirt must be unique. Through constant dialogue and a bespoke approach, we create original designs to represent each club’s identity, always in an innovative way. In every Home, Away and, even more so, Third kit, we express our full creativity, offering a wide range of options to personalise every component and feature of each kit.

BOLOGNA, THE HEART OF OUR ITALIAN STYLE

This is where “all the magic happens”. Every jersey, every accessory and every detail of every Macron product is conceived, designed and developed entirely at our headquarters in Bologna, and is strongly influenced by this city. Bologna thrives on wellbeing, culture and sport, and is a constant source of inspiration and creativity for everyone who lives and works here every day. The “Designed in Bologna” label featured on each of our products is a mark of quality and authenticity, as well as a celebration of the Italian identity that is deeply rooted in every one of our designs and which we are proud to share with the world.

LOOK AFTER THE PLANET – THIS IS WHERE WE PLAY

Our commitment to sustainability is reflected in a responsible approach that encompasses every aspect of our work, from our head office to the production of technical sportswear. All professional club kits are made from Eco Fabrics, which are produced from 100% recycled plastic and are fully recyclable. Our sports socks are made entirely from recycled textile waste. This is a conscious choice that allows us to reduce our environmental impact without compromising the quality and performance of products designed for the highest level of every sport. And this also has an impact on sustainability.

DETAILS MAKE PERFECTION; PERFECTION IS NOT A DETAIL

We believe that the value of our products is measured by the precision, accuracy and care we put into every detail of our work. We are constantly engaged in the research and development of innovative materials and techniques that can best combine the need for functionality and top-level performance in every sport with the modern and creative style that characterises the design of our products. In this process, we draw on the support and feedback of athletes from every sport, from the basics to a professional level, enabling us to continually improve the efficiency of our products and to raise the bar ever higher.

    MACRON SPA – VAT number 01675921207 – Company registration number 00442260378 – REA number 205114/BO – Share capital 842,344.55
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