The Bologna FC 1909 He chose the league break to present the fourth match shirt from this season, produced by Macron in collaboration with Elisabetta Franchi, a Bolognese fashion designer and founder of the eponymous fashion brand, which is one of the most highly regarded on the current Italian and international fashion scene.

Style, design, technical materials, Eco-Fabric fabrics, attention to detail and an elegant pink, the brand colours of Elisabetta Franchi, are the key features of the fourth kit, which we will see Bologna wearing exclusively during the the match against Atalanta on Monday 9 January, the first home match of 2023. The pink shirts worn on the pitch on this occasion will then be auctioned on the platform MatchWornShirt.com e the proceeds will be donated to the Elisabetta Franchi Onlus Foundation, which works to defend animal rights.

The technical specifications (fabrics, fit, design, technical features) are based on the Home and Away 22-23 kits, but with details that make this fourth kit unique, starting with the pink which characterises the entire garment. The only exception is the polo collar with a two-button fastening and a knitted collar. The back of the neck is customised to mark the collaboration with Elisabetta Franchi; her logo, alongside the Macron Hero logo, appears in red on a blue background. Both logos, made from silicone, also appear one below the other on the right-hand side of the chest, whilst the Bologna crest is positioned on the left. Finally, the back of the neck features the Club’s slogan, “WE ARE ONE”, in blue. The shirt will be paired with blue shorts featuring red-and-blue stripes at the bottom of the legs and blue socks with red stripes.

The fabric used is Eco-Fabric, specifically EcoSirenaLight, made entirely from yarn sourced from 100% recycled PET. A testament to the commitment of the club and the kit sponsor towards environment and sustainability. The presence of the panel in Eco Micromesh The back panel also makes the garment lighter and more breathable.

Fashion and sport are proving to be increasingly complementary, and the creative collaboration between two prestigious brands such as Macron and Elisabetta Franchi has produced a a technical director with an innovative style and strong links to the world of fashion.

Bologna’s fourth kit, along with the rest of the Rossoblù club’s clothing and merchandise range, is on sale in the online shops Macron.com e Bolognafcstore.com and at the Bologna FC 1909 Official Stores and the Macron Sports Hubs across the city.