The Virtus Segafredo Bologna, together with Macron, the long-standing technical partner of the V nere, has launched the new “ICONIC” merchandise range”. The official launch of the first items – vests and T-shirts – from a range that will expand over time took place at the Macron Sports Hub Bologna on Via Stalingrado, featuring two exceptional brand ambassadors: Semi Ojeleye e Ismaël Bako. The two players met fans and supporters, took part in a long ‘selfie’ session and signed vests and T-shirts.

Black and white, the two iconic colours that represent the identity of Virtus Segafredo Bologna, also feature prominently in the new range of merchandise. The vests are available in the ‘Total White’ and ‘All Black’, in both cases featuring the word ’VIRTUS’ in contrasting lettering, running diagonally across the centre of the chest, and the letter ‘V’ surmounted by a star. The lettering is in an American college style, with a fresh, youthful feel and, at the same time, a slightly vintage touch.

In the top right-hand corner is printed the Macron the Hero, whilst on the left is the Segafredo logo, the club’s main sponsor and owner. The Total Black version features white trim around the neckline and sleeves with a thin black line inside, whilst on the white version the inner line is grey. The graphics and design are also featured on the two T-shirts, which are also available in white and black with the word ‘VIRTUS’ in the centre of the chest.

The vests and jumpers in the ICONIC range are already on sale at the Macron Sports Hub on Via Stalingrado and in the section dedicated to Virtus Segafredo Bologna on the website macron.com. From tomorrow, 7 December, they will also be available in all other shops.