Last May saw the announcement of a new technical partnership between Macron and Blackburn Rovers, one of the oldest and most iconic clubs in English football – just as iconic as their kit, which boasts 146 years of history. Today, the Rovers – who compete in the Football League Championship – unveiled their new ‘Home’ kit, designed by the Italian brand, with just over two weeks to go before the start of the new season. They will wear it for matches at Ewood Park, where they have played for over 120 years.

The new ‘Home’ kit is the classic and iconic shirt, half white (right) and half blue (left). The shirt has a crew neck with a blue trim. The back of the neck is personalised with a label on a blue background, featuring the English club’s logo in the centre. On the outer back of the neck, against a white background, the Blackburn Rovers motto – ‘Arte et Labore’ – is printed in blue Gothic script. On the chest, on the right, the Macron Hero logo – the Italian brand’s emblem – is printed in blue using a silicone print; on the left, over the heart, is the Lancashire club’s crest.

The shirt features a graphic detail on the lower front section, on the blue band. This is a tone-on-tone embossed design of the red Lancaster rose, which appears on the club’s crest and is also the symbol of the county of Lancashire.

The home kit is completed by white shorts with blue side stripes and blue socks with a white top band. The fit is Slim Fit, the main fabric used is Softlock, and the inclusion of micromesh inserts ensures the garment is perfectly breathable.

The close collaboration between the Blackburn Rovers staff and Macron’s design team has enabled the development and creation of a match kit that reflects the club’s tradition and history, core values combined with the quality, technical expertise, attention to detail and craftsmanship that characterise Macron’s garments, resulting in unique and exclusive collections for partner clubs.