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Stylistic innovation and sophisticated design in Hannover 96’s shirts

An innovative style, sophisticated design and graphics, combined with high-performance fabrics and Eco-Fabric – reflecting the shared commitment of the club and its technical sponsor to the environment and sustainability – are the hallmarks of the new match kits produced by Macron for Hannover 96, a historic German club competing in the Zweite Bundesliga. The new […]
22 June 2022

An innovative style, sophisticated design and graphics, combined with high-performance fabrics and Eco-Fabric – reflecting the shared commitment of the club and its kit supplier to the environment and sustainability – are the hallmarks of the new match kits produced by Macron for Hannover 96, a historic German club competing in the Zweite Bundesliga.

The new “Home” kit for ‘Die Roten’ is red, featuring a knitted mandarin collar in a darker shade of red and a two-button fastening. The back of the neck is personalised with the club colours, the team logo and the motto NIEMALS ALLEIN! (Never alone!), which also appears on the back of the neck. The distinctive graphic feature of this shirt is the tone-on-tone sublimated “diagonal chequer” pattern, which fades away at sponsor level. The same graphic appears on the back using an ‘all-over’ embossed technique. On the right-hand side of the chest, in white, is the Macron Hero, the Italian brand’s logo; on the left is the Hannover 96 crest. At the bottom of the shirt is a customised inner tape featuring the repeated slogan “YES TO FOOTBALL, NO TO RACISM”. The kit is completed by black shorts and white socks with two black-and-green stripes.

The black and green colour scheme characterises the ‘Away’ shirt thanks to the optical sublimation print, consisting of numerous black, white and green dots that echo the club colours on the front of the shirt. A stylistic touch that makes this technical garment – designed and developed by the Italian brand – even more unique and exclusive. The back of the neck is personalised, and here too the slogan ‘NIEMALS ALLEIN!’ appears on the back of the collar. On the chest, in white, is the Macron Hero logo, and to the left is the club crest. The shorts and socks are black, the latter featuring two horizontal black-and-green stripes.

The “Third” version is aqua green with a crew neck, featuring black, white and aqua green trim, including on the edges of the black sleeves. It is characterised by an embossed optical graphic design across the entire front of the shirt, whose pattern evokes speed and power. The back of the neck and the motto on the nape are identical to those on the Home and Away kits, as is the tape at the bottom of the shirt. The Macron Hero logo on the chest is black, as is the Hannover 96 crest in negative. The shorts are aqua green with black detailing, whilst the aqua green socks have a black top band.

All the jumpers have a slim fit. The main fabric used is Eco-Softlock, and the inclusion of Eco-Mesh inserts makes the garment particularly lightweight and ensures excellent breathability.

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