As enthusiasm grows for the 2023 Rugby World Cup, Macron e World Rugby presented the the tournament’s official merchandise range, thanks to the partnership facilitated by World Rugby’s Global Master Licensee, IMG.

Inspired by the French tricolour, the range is predominantly characterised by the host nation’s distinctive blue, white and red colours and includes items for men, women and children. Practical yet stylish garments that can be worn at any time of day, featuring sophisticated designs, high-quality fabrics and a wide range of accessories for a truly complete sporty and casual look.

Designed for rugby fans around the world, the new sportswear range comprises two main collections: the Event Collection and the Capsule City Collection. The Event Collection includes T-shirts, polo shirts and sweatshirts featuring designs based on the tournament logo, as well as high-performance thermal and waterproof jackets.

Instead, it pays tribute to the 10 French cities which will host the matches on Capsule Collection, comprising a selection of T-shirts and sweatshirts characterised by the ‘Mobius’ graphic design’ featured in the tournament logo. The collection includes a wide range of accessories such as caps, beanies, gym bags and scarves, all personalised with the names of the host cities and the official logo.

As the official sportswear supplier for the 2023 Rugby World Cup, Macron has also designed the kits for referees, linesmen, staff and volunteers.

The growing partnership between Macron and World Rugby further confirms the Italian company’s growing prominence as a leading international sportswear brand in the world of rugby. This success stems from the brand’s ability to create high-quality, made-to-measure technical garments, with the attention to detail and quintessentially Italian style that set the brand apart. This winning formula is complemented by close collaboration with international bodies, federations and clubs, and by supporting them in developing an effective sales strategy for all products.

All items from the official merchandise range will be available at the Official RWC 2023 online shop, as well as on the website macron.com, in all the Macron Sport Hub and authorised Macron retailers. The collection will also be available in all stadiums and in the fan zone shops throughout the tournament.