With just over a month to go until the start of the league season, U.C. Sampdoria and Macron, the Blucerchiati’s technical partner, have unveiled the new match kits that the Doriani will wear throughout the coming season. Tradition, a tribute to the city, and sophisticated, elegant graphic details, combined with the quality and technical excellence of high-performance fabrics.

The ‘Home’ kit, the ‘most beautiful shirt in the world’ and a symbol of this club, features the traditional royal blue Blucerchiati shirt with four horizontal stripes – white, red, black and white again – down the centre of the shirt and also on the back. The coat of arms of St George is featured in the centre of the band. The V-neck is knitted with Blucerchiati detailing, and the back of the neck is personalised with the shirt’s colours and the inscription in Genoese dialect ’Pe Zêna e pe Sàn Zòrzo“ (For Genoa and for St George), the motto of the Most Serene Republic of Genoa. A further detail enhancing the shirt is the text, in bold tone-on-tone print, ”Genova 12 Agosto 1946” on the outer back of the collar. On the right-hand side of the chest, in white silicone print, is the Macron Hero, the Italian brand’s logo; on the left is the U.C. Sampdoria crest. The home kit is completed by white shorts and white socks with a royal blue top band and a Blucerchiati stripe.

The ‘Away’ shirt is white with a crew neck, featuring Blucerchiati trim on the cuffs as well. The design of the away shirt is particularly sophisticated and elegant; in all-white piece-dyed fabric, it features the “Blucerchiata” stripe across the centre of the chest, created using an embossed technique that produces a full-and-empty effect, with a patch bearing the Shield of St George at its centre. The back of the neck is personalised with a label that echoes the shirt’s colour, the Blucerchiati stripe and the words “Pe Zêna e pe Sàn Zòrzo”. Here too, the bold lettering “Genova 12 Agosto 1946” stands out on the back of the neck. The shorts are royal blue, as are the socks, which feature a white-red-black-white stripe along the top edge.

The ‘Third’ version, featuring a knitted mandarin collar, is amber in colour with a classic central cut-out insert featuring a Blucerchiati-style band across the chest, with the Shield of St George at the centre of the band. Here too, the back of the neck is personalised with the colours of the shirt itself and a phrase in Genoese dialect. On the chest, in blue, is the Macron Hero logo, whilst on the left, over the heart, is a vintage-style crest that echoes the design used in the mid-1960s. The back of the neck features a thick, rubberised print of the ’Baciccia“ – a typical bearded Genoese fisherman with his characteristic cap and pipe, the team’s symbol. The shorts are blue with ochre detailing, whilst the blue socks feature a white-red-black-white stripe along the top edge.

The goalkeeper’s shirt is turquoise with a crew neck and features a band across the sides with a geometric pattern and the white ‘Macron Hero’ logo, repeated vertically. The Shield of St George stands out in the centre, whilst higher up on the chest is the Italian brand’s logo once again, and to the left is the U.C. Sampdoria crest. The turquoise shorts feature the same geometric pattern on the sides as the shirt.

The shirt has a Body Fit cut; the main fabric is Sirena Light, and the micromesh inserts ensure the garment is lightweight and perfectly breathable. The new match kits are available on the Sampdoria and Macron websites.