Last March saw the announcement of a technical partnership agreement between Macron and SV Sandhausen, a club with a history stretching back over a century that plays in the 2. Fußball-Bundesliga; today marks the official unveiling of the new ‘home’ shirt that the German club will wear during the coming season.
The new ‘Home” shirt is white with a mandarin collar featuring black trim, and the sleeve cuffs are also black. The back of the neck is personalised with the team’s logo and the slogan “AUS DEM HARDTWALD IN DIE HERZEN DER FANS”. The Macron Hero, the Italian brand’s logo, is embroidered in black on the right side of the chest, whilst the SV Sandhausen logo is on the left side, over the heart. The shirt features an abstract embossed graphic design on the front and sleeves which, thanks to the use of ‘piola’ fabric, takes on a retro-inspired yet modern and bold style. The home kit is completed by white shorts with black side stripes and white socks with two horizontal black stripes along the top edge. The Macron Hero logo appears on the front of the sock, whilst the acronym SVS is featured on the calf.
The new ‘Home’ kit, along with the ‘Away’ and ‘Third’ kits to be unveiled later, embodies the creativity and sartorial expertise of the Italian brand, which makes every garment unique through personalisation, attention to detail, quality and the technical sophistication of the materials. A shirt with a sophisticated and modern design, yet one that honours the club’s symbols and traditions whilst celebrating the spirit of belonging to the club’s colours.
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