The launch campaign for S.S. Lazio’s new shirt was designed with the aim of drawing as much attention as possible to an issue that is so dear to both Macron and S.S. Lazio: sustainability and respect for the environment.

A campaign designed to show how the S.S. Lazio shirt can be ‘green’ whilst remaining, of course, sky blue – in keeping with the history and tradition of the capital’s oldest football club. This year’s new S.S. Lazio shirt has a ‘sustainable’ ethos, thanks to the high-tech, eco-friendly fabric used by the Italian brand to make it: Eco-Softlock, made from recycled plastic and certified to the Global Recycled Standard – the leading international standard for the sustainable production of clothing and textiles.

The new “Home” shirt is in Lazio sky blue with a V-neck knit collar featuring white detailing; the sleeve cuffs are also knitted. The back of the neck is personalised with the club logo on a navy blue background and the motto ‘WE LOVE HER… AND WE FIGHT FOR HER’. The words ‘S.S.LAZIO’ are printed on the back below the collar. On the right-hand side of the chest, in blue and with a silicone print, is the Macron Hero, the Italian brand’s logo. On the left, over the heart, is the S.S. Lazio crest. The front of the shirt features double thin vertical stripes, tone-on-tone, in an embossed design. The home kit is completed by white shorts with flat navy blue drawstrings and sky blue trim, and white socks with two horizontal stripes down the centre – one sky blue and one navy blue.

Lazio’s new shirt therefore continues in the tradition spanning over a century, serving as a symbol of belonging for the Biancocelesti supporters, but from today it also conveys a message of awareness and sensitivity towards environmental issues, the protection of the ecosystem and the circular economy. Macron is a firm believer in sustainability, demonstrating its ‘green attitude’ by incorporating high-profile technological choices into its production processes that respect and protect the environment. These choices have been embraced and adopted by the Biancocelesti club.

The Biancocelesti’s first kit will go on sale online via the official Lazio and Macron websites from Monday afternoon and will be available to buy from Tuesday at the Macron Store Roma Nord, the Macron Store San Silvestro, the Lazio Style 1900 Official Stores and all authorised retailers.