Can the stages of a football fan’s life be marked by the memories and emotions stirred up by their team’s shirt? If you ask a fan of the Bologna FC 1909, the answer will undoubtedly be yes. Red and blue run through the veins of those who feel part of this team and its history. Every season is marked by a new shirt, a shirt that has always been a constant presence in every moment of the Rossoblù supporters’ lives. So too will be the New home and away kits for the 2023–24 season.

Two shirts that embody both tradition and stylistic innovation. A design inspired by the world of fashion, building on the kits from the 22–23 season, characterised in this case by an all-over pattern featuring BFC logos arranged diagonally. Furthermore, the shared commitment between the club and its kit sponsor to the environment and sustainability continues, with the use of fabrics Eco Fabric, the 100% made from recycled plastic, for the production of the race kits.

The new ‘Home Kit’ is wearing a blue V-neck polo jumper. The jumper has four vertical red-and-blue stripes on which, in a tone-on-tone, embossed design, the logos of the Bologna FC 1909. The sleeves are blue with a red trim, and the inside of the back of the collar is personalised with the words “THE SQUADRON THAT MAKES THE WORLD TREMBLE”, the logo Macron and the inscription ‘Designed in Bologna’ which certifies that each garment is designed, planned and developed in the technical sponsor’s headquarters. The words “WE ARE ONE” – the club’s slogan – are printed in red on the outer back of the collar. On the chest, in silicone print, the Bologna FC 1909 logo appears on the left, and on the right, in white, the Macron the Hero. In the centre, in white, is the logo of the club’s new main partner, Saputo. The shorts are white with a diagonal red stripe on the front of the right thigh, which turns blue on the back of the left thigh. The blue socks feature the word ‘BOLOGNA’ in red on the front, the same colour as the ‘V’ on the calf.

The ‘ version‘Away Kit’It is white with a knitted polo neck. The distinctive pattern featuring embossed logos appears on the sleeves – with a red trim on the right and a blue trim on the left – and on the outer back of the collar. The away kit features a red-and-blue diagonal stripe, running from the left shoulder down the entire length of the shirt, with a thin white line inside it. The stripe is interrupted only at chest height, in the space reserved for the main partner, Saputo. The inside of the collar is personalised as on the home kit and, here too, the outer collar band below the collar features the words “WE ARE ONE” in red. The Bologna FC 1909 logo is centred so as not to overlap with the diagonal stripe; to the right is the blue silicone Macron Hero logo. The shorts are blue with a red diagonal stripe across the thigh at both the front and back. The socks are white with a blue top edge; the word ‘BOLOGNA’ is also in blue, whilst the ‘V’ on the calf is red.

The two new 2023–2024 kits have a fit Body Fit. The main fabric used is Eco Fabric, specifically EcoSirenaLight and the presence of the panel in Eco Micromesh on the back makes the garments lighter and more breathable. The new kits are now available for pre-order from online shops bolognafcstore.com e macron.com and at the city’s Macron Sports Hubs, and they will soon be available at the Bologna FC 1909 Official Stores.