Skip to main content

Geometric graphics and an anti-racism message feature on Hannover 96’s new homepage

A blend of traditional colours with innovative graphic design, high-performance fabrics and Eco Fabric, underlining the shared commitment of the club and its kit sponsor to the environment and sustainability. These are the features of the new ‘Home’ shirt for Hannover 96, the German club competing in the Zweite Bundesliga. The new home kit for ‘Die Roten’ also confirms […]
25 May 2023

A tradition of colour combined with innovative graphic design, high-performance fabrics and Eco Fabric, as a testament to the shared commitment of the club and its technical sponsor to the environment and sustainability. These are the characteristics of the new ‘Home’ shirt’ of the’Hannover 96, a German club that plays in the Zweite Bundesliga.

The new Home Kit of the ‘The Reds’ is back again this year in the classic red with a crew neck and sleeve hems in black knit fabric featuring white and green detailing. The back of the neck is personalised with the team logo, which is also subtly incorporated into the background of the label, alongside the motto “NEVER ALONE!” (“Never alone!”) and the words Designed in Bologna to certify and highlight how each garment is conceived, designed and developed in the’Macron Headquarters. On the chest, on the right and in white, the Macron the Hero, on the left the logo of the’Hannover 96. The words “NEVER ALONE!” is also printed on the outside of the back of the collar.

The home kit features a graphic pattern on the front and on both sleeves, consisting of geometric shapes printed using sublimation with a subtle gradient effect. Another key detail is the personalised tape on the inside hem of the shirt, which bears the repeated inscription, “YES TO FOOTBALL, NO TO RACISM”. The ‘Home’ kit is completed by a choice of two shorts options: all-white or all-black with white and green trim. The white socks have a black top edge with two horizontal white and green stripes.

“This year’s new home shirt, created in close collaborationDeveloped in collaboration with the staff at Hannover 96, this collection combines the club’s history and tradition with graphic and stylistic innovation. The use of Eco Fabric reflects our shared values on environmental issues, which are of great importance to us, as well as to the club and its supporters”, these are the words of Oliver Weber, Sports Marketing Manager at Macron.

The new ‘Home’ has a great fit Slim fit. The main fabric used is Eco-Softlock and the inclusion of inserts made of Eco-Mesh make the garment particularly lightweight and ensure excellent breathability.

Share on

PRESS CONTACTS

If you would like to request materials related to this article, please do not hesitate to contact us. 

    READ THE SIMILAR NEWS


    MACRON SPA – VAT number 01675921207 – Company registration number 00442260378 – REA number 205114/BO – Share capital 842,344.55
    This site is protected by reCAPTCHA and Google's privacy policy and terms of service apply.