ASM Clermont Auvergne, which has enjoyed an excellent season in the Top 14, France’s top rugby union league, and Macron, an international leader in the teamwear sector and, since last year, the official kit supplier to the Clermont-Ferrand club, have unveiled the new match kits to be worn by the yellow-and-blues during the coming competitive season.

The new shirts celebrate the club’s 110-year history and, whilst honouring tradition and colours, have a strongly ‘green’ ethos thanks to the fabric used by the Italian brand to make them: Eco-Softlock, a 100% polyester made from recycled plastic and certified by the Global Recycled Standard. This is a fabric that the French team and its supporters had already had the chance to discover and appreciate last year in the ‘replica’ version of the 2020–2021 third kit.

The new “Home” kit, with a white polo collar, is yellow with a pair of horizontal blue stripes; this colour also features on the sleeve cuffs. The back of the neck is personalised with a label featuring the design from the new ‘Third’ shirt (a grid of broken yellow and blue lines) and the ASM Clermont Auvergne logo. On the right side of the chest, the Macron Hero is embroidered in blue, whilst the club crest is on the left, over the heart. The words ‘1911–2021’ are embroidered on the back of the neck, and, also at the back, at the bottom of the shirt in tone-on-tone embossed lettering, the letters ‘ASM’ – the acronym for Association Sportive Montferrandaise – are featured.

The “Away” version has the same graphic and design features as the ‘Home’ version, but the dominant colour of the shirt is blue and the horizontal stripes, as well as the sleeve cuffs, are yellow. On the chest, in yellow, are the Macron Hero logo and the team crest. On the back of the collar is the inscription ‘1911–2021’ and, at the bottom, the embossed acronym ‘ASM’.

The “Third” kit, with a blue polo collar, is white and features a very distinctive design consisting of a latticework of broken yellow and blue lines, printed using the sublimation process, which covers the entire front, sleeves and shoulders. This design also appears as the background to the personalised back neck. The Macron Hero logo and the ASM Clermont Auvergne crest are embroidered on the chest. The back of the neck bears the inscription ‘1911–2021’, whilst the hem of the shirt features the acronym ‘ASM’ in a tone-on-tone, embossed design. The shorts are white with a blue drawstring and trim that echoes the shirt’s design.

Shirts that ‘tell the story’ of the colours and 110 years of history of the French club, whilst also conveying a message of sustainability and environmental awareness. Macron is a firm believer in sustainability, demonstrating its ‘green attitude’ and applying high-profile technological choices to its production processes that respect and protect the environment. These choices are shared and embraced by ASM Clermont Auvergne as well.