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Club motto and Maltese Cross on Auxerre’s new homepage

A.J. Auxerre, having enjoyed a strong run of form towards the end of the Ligue 2 BKT season (just one defeat in their last 16 matches), is set to contest promotion to Ligue 1 and, to mark the occasion, has unveiled its new ‘home’ kit for the coming season, produced by Macron, the French club’s kit sponsor. […]
26 May 2022

The’A.J. Auxerre, following a strong run of form at the end of the Ligue 2 BKT season (just one defeat in their last 16 matches), is set to contest promotion to Ligue 1 and, to mark the occasion, has unveiled the new ‘Home’ shirt’ for the coming competitive season and produced by Macron, the technical sponsor of the French club.

The new home kit is entirely white apart from the blue crew neck and sleeve cuffs. The back of the neck is personalised with the club logo and the slogan ‘A JAMAIS NOUS SERONS, FIERS D’ETRE AUXERROIS’. This motto also features in the graphic detail that characterises the new shirt, embossed within the outline of the Maltese cross visible on the lower front. The silicone tape at the bottom of the shirt is also personalised, bearing the phrase ‘ALLEZ AUXERRE!’, which is also featured in Chinese characters – a tribute to the club’s Asian ownership.

On the right-hand side of the chest, in blue silicone print, is the Macron Hero, the Italian brand’s logo, whilst on the left-hand side, over the heart, is the A.J. Auxerre crest. The club’s name is also printed on the back of the collar. The kit is completed by white shorts with a blue drawstring and a blue stripe along the thigh, and white socks with a blue top edge and a blue stripe at ankle height featuring the acronym AJA.

This top has a Body Fit cut; the main fabric is Poly Stretch Light, and the micromesh inserts ensure it is lightweight and perfectly breathable.

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