Bologna FC 1909 and Macron, the Rossoblù club’s long-standing sponsor, have unveiled the new ‘Home’ and ‘Away’ match kits that the team will wear throughout the coming season. The shirts retain traditional features whilst also incorporating an innovative style and sophisticated graphics inspired by the world of fashion. Furthermore, the club and its kit sponsor continue their shared commitment to the environment and sustainability through the use of Eco-Fabric, made from recycled plastic, in the production of the kits.

The new ‘Home’ kit sees a return to the four vertical red-and-blue bands, which are now slightly wider than last year’s. The separation between them is not sharp but blurred, thanks to the use of a graphic pattern featuring intersecting small contrasting red and blue lines. On the back of the collar is a stylised image of the Central European Cup, which Bologna won exactly ninety years ago, in 1932, becoming the first Italian club to triumph in an international competition.

The neckline is V-shaped and the back of the neck features the team’s colours and the slogan “THE SQUAD THAT MAKES THE WORLD TREMBLE”. The shirt’s distinctive design features an all-over print (on the front and sleeves) that draws inspiration from the world of fashion, with the acronym BFC – taken from the club’s logo – printed in relief. On the chest, in silicone print, is the Macron Hero on the right and the Bologna FC 1909 logo on the left. The kit is completed by white shorts with a red-and-blue stripe along the thigh, a stripe that also appears at the top of the blue socks, which feature the word ‘BOLOGNA’ in white in the centre and the Macron Hero logo below.

The innovative ‘fashion’ design also characterises the ‘Away’ kit. In this case, the shirt is white with a V-neck featuring red-and-blue trim, a colour combination also found on the sleeve cuffs. Here too, the product’s main feature is the embossed, tone-on-tone all-over graphic with the acronym BFC as the central element. On the back of the collar, the Club’s slogan “WE ARE ONE” is printed in blue. On the chest, in blue, the Macron Hero stands out on the right, whilst the Bologna FC 1909 logo is on the left. The away kit is completed by blue shorts with a red-and-blue stripe along the thigh and white socks with a red-and-blue stripe at the top.

The two new 2022–2023 kits feature a Body Fit cut; the main fabric used is Eco-Fabric, specifically EcoSirenaLight, and the inclusion of an Eco micromesh panel on the back makes the garments lighter and more breathable. The new kits are on sale at the online stores bolognafcstore.com and Macron.com, as well as at the Bologna FC 1909 Official Stores and Macron Stores across the city.