The partnership between ASM Clermont Auvergne e Macron has reached double figures. The Clermont-Ferrand club, which plays in the Top 14, the top tier of French rugby, has in fact renewed the agreement technical partnership until 2030. A partnership that began in 2020 and will thus mark a total of 10 years of collaboration.

The renewal of the partnership was accompanied by a special surprise for the fans in the stands at the Stade Marcel-Michelin. On the final day of the league season, the ASM Clermont Auvergne players took to the pitch wearing the new “home” shirts for the 2023–24 season. An original and innovative launch to unveil the new kit dedicated to the “Yellow Army”, a nickname it has earned from the French club’s incredibly passionate supporters. Predominantly yellow, with a blue crew neck and blue sleeve cuffs, the new home shirt pays tribute to the supporters of ASM Clermont Auvergne and the organised ‘yellow-and-blue’ fan groups, who are the pride of the club both at the Stade Michelin and on away trips.

Every detail reflects the close bond between the club and its supporters. On the front of the shirt, in a tone-on-tone design and in both positive and negative forms, the words “YELLOW ARMY” alternate with an illustration depicting the supporters. On the sides, in sublimation print, is a list of the groups that make up and bring to life the Gialloblu supporters’ Interclub, the very heart of the ’yellow army“. Finally, on the back there is a powerful message of attachment and a sense of belonging to one’s local area: the historic coat of arms of the Auvergne region, embossed on the back of the top.

The ASM Clermont Auvergne ‘Home’ is made of Eco Fabric, 100% polyester fabric (%) made from recycled plastic. Each garment is, in fact, made from the recycling of around 13 0.5-litre bottles – a powerful message of sustainability and respect for the environment, confirming the green philosophy shared by the club and the technical sponsor.

The relationship between ASM Clermont and Macron has gone from strength to strength, leading in recent years to the creation of collections characterised by modern and innovative design. ASM Clermont Auvergne is a leading club in French rugby and boasts an impressive list of honours: two French Championship titles, one League Cup and three European Challenge Cups – a competition in which it shares the record for the most wins with the English side Harlequins.

“We are absolutely delighted to continue our journey alongside such a historic and successful club as ASM Clermont Auvergne. – he declared Gianluca Pavanello, CEO of Macron – Reaching 10 years of partnership means we have built a relationship that goes beyond mere technical supply – it is a bond of mutual respect and friendshipa partnership that enriches both our organisations. Every season we spend together also means providing the best possible support for the athletes’ performances on the pitch through the quality and technical excellence of our match kits, whilst at the same time celebrating and showcasing the club’s history, identity and sense of belonging to its colours through exclusive and sophisticated graphics and designs”.

“By extending our partnership with the Italian brand until 2030, our partnership with Macron will become the longest-running collaboration with a kit sponsor in our club’s history”– he declared Aurélien Rougerie, Team Manager at ASM Clermont Auvergne – “This reflects not only the quality and high performance of the products we are offered and which we develop in collaboration with Macron, but also the trust and shared determination to move forward together that binds the club and its kit sponsor. We are delighted and proud to entrust our colours to the creativity of this Italian brand, whose growth within the world of rugby and sport in general is a fitting reward for the work carried out and the commitment shown.”.