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All Black: Hannover 96 unveils a special limited-edition shirt

At the top of the fans’ wish list: black, white and green. These were already the colours of Hannover 96 when the club was founded almost 127 years ago. And they still are today. This year’s special kit is a declaration of love for one of these colours; whilst featuring the Macron Hero, the logos of Hannover 96, the […]
1 March 2023

At the top of the fans’ wish list       

Black, white and green: these were already the colours of Hannover 96 when the club was founded almost 127 years ago. And they still are today. This year’s special kit is a tribute to one of these colours; whilst featuring the Macron Hero, the Hannover 96 logos, those of the main sponsor Brainhouse 247, the sleeve sponsor Travnik and the Bundesliga, it is almost entirely black.

“On the one hand, it is obviously important for us to convey the club’s DNA, but on the other hand, it is also important to take our supporters” suggestions into account,“ says Pascal Helle, Head of Merchandising and Licensing. ”We spoke to many people close to the club and it became clear that an all-black design was at the top of their wish list. That’s why we’re delighted to now be able to present such a unique shirt. We would like to thank our partners, Brainhouse 247, Macron and Travnik, for supporting this idea with their logos.”.

Strictly limited

The special shirt is strictly limited to 1,896 pieces, numbered on the neck label from 1 to 1,896. Each piece is therefore unique. There will be no restocks. In the league, the special shirt will be worn for just one match: when FC Hansa Rostock play at the Heinz von Heiden Arena on 12 March, coach Stefan Leitl’s team will be wearing black.

Top scorer Cedric Teuchert has already worn the shirt, alongside Nicolo Tresoldi, during the filming of the shirt’s advert. “I’m a big fan of the all-black look,” says Teuchert. “It’s an extremely stylish and successful shirt. I can’t wait to play in it.”.

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