Macron O.N.E. launches its Fall/Winter ’26 collection with the video “A Day in the Life with Elisabetta Canalis”

From the first moments of the morning until late in the evening, moving between training, everyday life and leisure time. This is the natural story of a day in Los Angeles brought to life in “A Day in the Life with Elisabetta Canalis”, the project through which Macron launches the Fall/Winter ’26 collection from O.N.E., its high-end lifestyle clothing line.

The protagonist of the launch is Elisabetta Canalis, Macron O.N.E. Brand Ambassador and a natural interpreter of the Activefashion philosophy, an aesthetic shaped by performance. In the video shoot (available here on the YouTube channel), Elisabetta wears pieces from the O.N.E. FW ’26 collection throughout the different moments of her day, authentically showcasing the versatility of the collection and its ability to complement a contemporary, dynamic lifestyle that is constantly on the move.

More than a simple product campaign, the project is a story built around real life. As the day unfolds, locations, situations and needs change, while Macron O.N.E. remains a constant presence. Los Angeles, where the Italian actress and presenter has lived for several years, becomes an integral part of the narrative and the ideal backdrop for expressing the cosmopolitan identity of Macron O.N.E.

Macron’s high-end lifestyle line is built around a clear vision: expressing Italian savoir-faire through advanced technical materials and sophisticated design solutions, translating the experience developed by the Italian brand in the world of sports performance into a contemporary fashion language.

Designed for both men and women, Macron O.N.E. moves naturally between performance and lifestyle, addressing consumers with an eye for contemporary trends while extending the brand’s sporting experience beyond the field. The collection accompanies the protagonists of some of the most prestigious international sporting organisations partnered with Macron, having been selected as Official Formalwear by clubs and federations including Udinese Calcio, Crystal Palace FC, FC Basel 1893 and Scottish Rugby.

With its Fall/Winter ’26 collection, Macron O.N.E. continues to express its DNA through a versatile and forward-looking offering, shaped by stylistic research and technical innovation.

The menswear collection presents a complete wardrobe centred around technical outerwear, coats and overshirts, alongside new knitwear and pieces designed to provide comfort throughout the day. Innovative materials, contemporary lines and a strong focus on functionality define the O.N.E. man: elegant and dynamic, seeking comfortable and versatile garments capable of combining practicality with refinement.

The womenswear collection, perfectly interpreted by Elisabetta Canalis, also remains true to the brand’s identity, offering pieces with a clear sporting inspiration, designed to accompany every moment of everyday life with style. It is a collection for an energetic and sophisticated woman who wants to feel comfortable at all times without compromising on a cool, contemporary look. Macron’s approach to innovation in the world of sport is thus applied to a distinctive and versatile womenswear wardrobe. Outerwear featuring thermoregulatory technology, Lycra and Punto Milano constructions create warm, enveloping silhouettes that combine comfort, dynamism and femininity.

All pieces from the Macron O.N.E. FW ’26 collection are available on the dedicated page on macron.com.