Macron continues its growth in the first half of 2026

Macron closed the first half of 2026 with revenue of €117.5 million, up 9.8% compared to the €107 million recorded in the same period of 2025, and more than 25% higher than the €93 million reported in the first half of 2024. The result confirms the strength of Macron’s growth trajectory and the resilience of a distinctive business model, capable of competing on a global scale through an increasingly extensive international presence and a well-established leadership position in team sports.

During the meeting convened to approve the half-year results, Macron’s Board of Directors also approved the payout of the amounts accrued under the Company’s Stock Option Plan, involving more than 100 employee-entrepreneurs. The decision reflects Macron’s long-standing commitment to fostering a business model based on shared responsibility, participation and the distribution of the value created.

“The growth achieved in the first half of the year confirms the strength of our strategic vision, built around three distinctive pillars: our ability to compete globally, the combination of innovation, performance and Italian style in the world of team sports, and an innovative go-to-market model that integrates a network of more than 200 Macron Sports Hubs operating in over 40 countries with our proprietary digital ecosystem,” stated Gianluca Pavanello, CEO of Macron. “The strong sense of belonging shared by our people and the culture of distributed responsibility that defines our organisation are clearly reflected in our Stock Option Plan, which involves more than 100 employee-entrepreneurs. Sharing in both the creation and distribution of value nurtures an entrepreneurial culture that represents one of Macron’s key competitive strengths and one of the foundations of our continued growth.”

During the first six months of 2026, more than 80% of Macron’s revenue was generated in international markets, confirming the brand’s ability to compete globally through an increasingly broad and geographically diversified presence.

Further strengthening Macron’s market positioning are its technical sponsorships with global clubs and federations, together with Macron O.N.E., the Activefashion collection that combines contemporary style, technical fabrics and Italian design.

At the same time, investment continues at the Macron Campus, the brand’s headquarters in Valsamoggia, near Bologna. The fourth building is now fully operational as Distribution Center 2, while the Macron Dome, the sporting heart of the Campus, has also been completed. The facility includes a new 600-square-metre gym, a 3×3 basketball court and a padel court. The next phase of development will see the construction of the Campus cafeteria and internal store. Covering a total area of more than 115,000 square metres, the Macron Campus has evolved into a fully integrated corporate ecosystem, designed to combine innovation, operational efficiency, employee wellbeing and environmental sustainability. Because the best results are achieved in inspiring places.

Building on the results achieved and the investments made, Macron enters the second half of 2026 with the ambition of continuing its international expansion and closing the year with another record level of revenue, following the €244.6 million reported in 2025.