Macron, the Italian brand and international leader in sportswear and Activefashion, and Liastì Beach Club, an exclusive lifestyle destination overlooking Lia Bay in Mykonos, are pleased to announce the launch of the “Liastì Beach Club Styled by Macron O.N.E.” partnership.
The agreement stems from the meeting of two organisations that share the same vision of the Mediterranean lifestyle: a commitment to quality, attention to detail, aesthetic research, and the ability to transform every experience into an authentic moment to be lived and remembered.
In one of the Mediterranean’s most iconic settings, Macron O.N.E. – Own Nothing Else, Macron’s high-end lifestyle line that translates sporting culture into a contemporary fashion language, finds in Liastì Beach Club the ideal environment in which to express its identity. A place where sea, sport, wellbeing, gastronomy and hospitality coexist in harmony, creating a contemporary beach lifestyle experience that combines elegance and functionality.
The collaboration takes shape through a tangible and widespread presence of the Italian brand throughout the Beach Club. All Liastì staff will wear a selection of Macron O.N.E. outfits, designed to bring style to the everyday experience of everyone who lives and works within the venue. The partnership will also extend to sports and leisure areas, with customised elements including the beach volleyball court, towels, yoga mats and other guest-experience touchpoints.
A selection of Macron O.N.E. garments will also be available in the Beach Club boutique, allowing guests to discover and purchase the collection directly in Mykonos and take home an aesthetic that offers a contemporary interpretation of the relationship between sport, leisure time and personal style.
Among the partnership’s standout initiatives is a commemorative football shirt created by Macron to celebrate the tenth anniversary of Liastì Beach Club, a perfect symbol of the union between sport, style and hospitality.
With “Liastì Beach Club x Macron O.N.E.”, these two organisations, united by the Italian culture of hospitality and quality, further strengthen their positioning within the premium lifestyle segment, giving life to a collaboration that goes beyond a simple product presence and becomes a coherent, recognisable and authentic experience for guests from all over the world.
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