The latest English-language episode of Campus Talks, Macron’s podcast, is available from today on Macron’s YouTube channel at this link and across all major digital platforms.
The new episode shines a spotlight on one of the most compelling stories in modern football: Wrexham AFC. The guest is Michael Williamson, the club’s CEO, who joins Ross Cook, Macron’s Senior Technical Sponsorships Manager, to discuss the vision, strategy and values underpinning Wrexham’s international growth. It is a story that has captured the imagination of millions of fans worldwide while maintaining a genuine connection with its hometown and a supporter base that has always been the beating heart of the club.
In recent years, Wrexham AFC has emerged as one of the most significant success stories in world football. The acquisition of the club by Ryan Reynolds and Rob McElhenney, the success of the documentary series Welcome to Wrexham, and a steadily progressing sporting journey have helped transform a club deeply rooted in Welsh football into a globally recognised sports brand. This newfound visibility has been built on authentic storytelling and a strong sense of belonging, enabling the club to expand its fanbase without compromising its identity or its close ties to the local community.
For Macron, technical partner of Wrexham AFC for several years, the club’s journey represents a tangible example of shared ambition and common values: identity, authenticity, belonging, innovation and sustainable growth. It is a partnership that goes beyond the provision of technical apparel, allowing Macron to support the club throughout a period of significant development, with the same commitment to quality and local connections that have always guided the company’s work and its partnerships across the sporting world.
Campus Talks was created with the idea of using sport as a starting point for meeting people and discovering stories that deserve to be told. Editorial production and technical delivery of the podcast are managed by the Macron Media House, the company’s in-house content division dedicated to supporting brand communication and positioning. Episodes are recorded in the dedicated podcast studio at the Macron Campus, the company’s headquarters near Bologna, which also inspired the name of the project.
The episode featuring Michael Williamson is available on Macron’s YouTube channel and on the leading audio streaming platforms, including Spotify, Apple Podcasts and Amazon Music.
Previous guests on Campus Talks: Gianluca Pavanello, CEO di Macron; Elisabetta Canalis; Alino Diamanti; Nicola Rizzoli; Alessandra Neri; Gonzalo Quesada; Lorenzo De Silvestri; Justin Pugh; Fabio Merlino; Ailama Cesé;
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