In Sunday evening’s match against Scafati, the UnaHotels Reggio Emilia she took a stand against bullying. As part of the “We Care” project, the Emilia-based club, together with its technical partner, wanted to Macron, a powerful statement, linking the shirt worn on the pitch to a message expressing their shared commitment to making a difference. During their home match against the team from Campania, the Biancorossi wore a pink shirt with the hashtag #NoBullismo printed on the back: a shirt that conveys values, serves as a manifesto of social commitment, and acts as a tool for raising awareness. The pink colour of the Reggio Emilia club’s shirt takes its inspiration from *Il ragazzo dai pantaloni rosa* (The Boy in the Pink Trousers), a film released in cinemas last month that tells the true and tragic story of Andrea Spezzacatena, a victim of bullying who took his own life at the age of just 15.

Sport in itself brings people together, and together we make a difference 

Being part of a team means knowing how to welcome others, share, and build bonds of friendship and solidarity. Bullying, on the other hand, leaves you alone, like a ball abandoned on the pitch. This is the starting point for UnaHotels Reggio Emilia’s initiative, which has decided to use its shirt – one of the most effective tools for communication in sport – to run an awareness campaign. The shirt has value, an intrinsic power, and conveys messages that the whole community embraces out of a sense of belonging. The hashtag #NoBullying The message printed on the shirts worn by the players on the pitch is, in fact, an important advertisement, and its aim of engaging as many people as possible is amplified because it takes place within a context – such as sport – which, in itself, brings people together and can make a difference.

We must never let our guard down

The problem of bullying affects every aspect of our lives and every sphere of activity. Talking about it, raising awareness of the issue and fostering the right culture are commitments that must be ongoing, and our focus on this issue must never waver. The sensitivity shown by UnaHotels Reggio Emilia – its management, staff, players, sponsors and supporters – demonstrates how individual actions can have enormous value, as when combined with others they can help achieve significant results.

Commitment and participation mean being your own hero

In Macron’s philosophy, commitment, participation and solidarity are fundamental values, and involvement in projects such as this is a natural step. The concept of “”Become your own hero” It goes beyond the purely sporting aspect, because it can be applied in society and within the community, by putting one’s qualities, skills and professionalism at the service of a common and important cause. The UnaHotels shirt embodies a powerful call to break the silence, to share, to unite, and to ensure that no one feels like a ball left alone in a corner of the pitch.