One of the most popular and most successful teams in Belgian football joins the family Macron. Starting next season, Macron the Hero It will stand out on the jerseys of Standard of Liège. A partnership has been established between the Italian brand and the club that will allow Les Rouches to have at their disposal race kits, technical clothing and a merchandising line characterized by style, design, technology and quality that make the Italian company a leading brand in the field of teamwear.

Lo Standard of Liège It is one of the most well-known Belgian teams, thanks to a significant social and sporting history. Founded in 1898 by some students of the College Saint-Gervais, the Walloon club holds the record for participation in the Pro League, the top division of Belgian football. The trophy cabinet features: 10 national titles, 8 Belgian Cups and 4 National Super Cups. In its international history, Standard de Liège also boasts a European Cup final, lost narrowly in 1982 against Barcelona. That team featured champions such as Eric Gerets and the “mythical” Michel Preud’homme, considered one of the strongest goalkeepers of all time.

“When you encounter a centuries-old story like that of Standard Liège, it is always exciting to embark on a technical and sporting project.. – he declared Gianluca Pavanello, CEO of Macron – We are delighted to be able to begin this journey with such a prestigious and iconic club. The goal, through the race kits we will make available to them, is to express the identity of this team along with a sense of belonging to its colors, its symbols, and the territory it represents. All of this is characterized by the quality, technicality, style, and design that make our technical apparel unique.”.

Giacomo Angelini, CEO of Standard Liège, He commented: “We are excited to start this collaboration with such an iconic brand as Macron. Their enthusiasm in working with us, their ability to listen and propose tailored models, as well as the quality of their products, immediately made a difference. We share the same values and the same passion for sports, which makes this partnership natural and promising.”.