From October 1st to November 13th 2027, Australia will host the Rugby World Cup 2027, The first edition of the tournament bringing together 24 national teams over six weeks of competition. In anticipation of one of the most anticipated events in international rugby, Macron presenting the Event Collection dedicated to the tournament, a project that interprets the visual identity of the competition through a clothing proposal designed for fans and enthusiasts, both on and off the pitch.

The collection develops through different graphic and chromatic languages, linking the visual codes of the Rugby World Cup with Macron’s approach to design. From the most essential and institutional combinations to the most dynamic graphic compositions, each interpretation contributes to defining a recognizable identity, while maintaining the link with rugby and the country that will host the tournament at its heart.

A distinctive role is entrusted to Land, Sea & Sky Pattern, The Rugby World Cup Australia 2027 visual identity element, which is featured on T-shirts, hoodies and polo shirts. Inspired by the artistic styles and textures of the Australian First Nations, the pattern evokes the land, sea and sky, elements that hold deep spiritual significance for these communities. The graphic thus establishes a relationship between the competition and the cultural context that welcomes it, highlighting references that belong to the country’s history and artistic traditions. The result is a visual sign that contributes to defining the capsule’s identity, going beyond the purely decorative dimension.

This language takes shape on T-shirts and hoodies through strong-impact color combinations, including black and orange, black and turquoise, green and orange, white and orange, white and turquoise and navy and orange. At the center of the jerseys, the Rugby World Cup logo becomes the centerpiece of the composition, in a balance between the identity of the event, color, and immediate graphic impact.

The collection also includes proposals that prioritize a more essential approach, working on the shades and the relationship between surfaces and details. The T-shirts, polo shirts, hoodies and Full Zip Hoody in the various variants white and off-white They stand out for their tone-on-tone graphics, which deliver a discreet and measured effect. These are complemented by combinations of anthracite and orange, in which the chromatic contrast takes on a more pronounced role. The proposals are completed by graphics that bring together the colors and flags of the 24 participating national teams, translating into a single visual element the international dimension of the tournament and the plurality of the teams that will meet in Australia.

Special mention goes to capsule collection dedicated to the Webb Ellis Cup. To celebrate the trophy that will crown the winners of the 2027 Rugby World Cup, the palette chosen is an elegant combination of navy and gold. The contrast between the two tones enhances the logos and details, creating a clean composition where essential aesthetics enhance the iconicity of a trophy that symbolizes the dream of every rugby fan around the world.

The different interpretations are developed on a range of garments that includes T-shirts, polo shirts, rugby polo shirts, hoodies and other leisure wear, Designed to accompany different occasions of use. Applied and embroidered details, logos and variations of the distinctive elements of the competition contribute to defining the personality of each model. The variety of solutions thus maintains a common thread, built through the dialogue between color palettes, graphic references and the identity of the tournament.

With the Event Collection dedicated to Rugby World Cup Australia 2027, Macron interprets the distinctive features of one of the major international rugby competitions through a project that links design, sports culture, and the identity of the territory. From the most essential combinations to graphics inspired by the visual identity of Australia 2027, each proposal contributes to telling the story of the tournament through a contemporary language, accompanying the anticipation towards the 2027 event.

The capsule collection dedicated to the Rugby World Cup Australia 2027 It is available in Official shop of the competition and in Dedicated section on macron.com.