Macron e Section Paloise Béarn Pyrénées They renew their partnership until 2032, consolidating a collaboration that began in 2012 and that will thus reach the milestone of Twenty years. A report built season after season, evolving over time through shared projects and an increasingly deep understanding of the club’s identity and the territory it represents.

Historical company Pau, in the heart of Béarn, Section Paloise Béarn Pyrénées It is one of the reference realities of French rugby, a protagonist of Top 14 and European competitions. Its history, colors, and strong connection with the local community define a distinctive identity, which Macron accompanies and interprets through collections designed to combine performance, technical research, and attention to tradition.

Since 2012, the collaboration has shaped a common path in which technical clothing has become a tool for expressing and enhancing the club’s identity. The collections developed over the seasons have translated the club’s colors and symbols into design, strengthening the bond between the team, its fans, and the territory it represents. This relationship has gradually extended to other areas: in 2016, the Ousse-des-Bois training center was named Macron, a concrete testament to a presence that goes beyond technical provision and is integrated into the club’s daily life.

Innovation and attention to sustainability represented an additional distinctive element of the partnership. In the 2020/21 season, Section Paloise Béarn Pyrénées was the first team in the Top 14 to use jerseys made with recycled polyester. Eco Fabric of Macron, the fabric obtained 100% from recycled post-consumer polyester.

The renewal until 2032 confirms the strategic value of long-term partnerships in Macron’s international growth journey. An evolution that, over the years, has strengthened the brand’s presence in rugby and strengthened relationships based on continuity, trust, and the ability to develop shared projects over time.

«Twenty years of collaboration represent a significant milestone, because they tell the story of a shared growth journey, founded on trust, respect and a shared vision. – he declared Gianluca Pavanello, CEO of Macron – From 2012 to today, Macron has consolidated his international presence and his role in the world of the oval ball, sharing with the club an important part of this journey. Long-term partnerships have value that goes beyond professional aspects: they are born from mutual knowledge, shared values and the ability to build over time a genuine relationship. Continuing together until 2032 means continuing this journey and facing the upcoming seasons with the same vision that has accompanied us since 2012.

“A technical partner is much more than just a partner. Our relationship with Macron is based on genuine loyalty, built over 15 seasons – he declared Bernard Pontneau, president of the Section Paloise Béarn Pyrénées – In 2012, the Section Paloise became the first French rugby team to sign a partnership with Macron, with both parties convinced that there was great history to be written. Since then, we have grown together, driven by a shared ambition and a relationship based on trust, innovation and close collaboration. We are particularly proud of the journey we have undertaken together and of seeing Macron rise today as one of the leading names in team sports. This renewal strengthens our strong shared history, as well as our shared determination to continue moving forward together in the long term.”.