Macron announces a new important agreement with a basketball federation. The Hero company, an international leader in teamwear, is the new technical sponsor of Albanian Basketball Federation, These teams, both men's and women's, will already wear the technical clothing of the Italian brand starting from the upcoming international matches.

The Shqiptare and Basketbollit Federation (FSHB) was founded in 1945 and has been affiliated with FIBA since 1947. It is based in Tirana and manages the national men’s and women’s teams. The men’s team has participated in two European basketball championships in 1947 and 1957. Macron provides the FSHB with the competition kits and all the technical clothing characterized by the quality and technicality typical of Macron clothing and a unique and exclusive design. The merchandising line created for FSHB is sold by the Macron Store in Tirana.

“We are delighted to welcome FSHB to the already rich ‘team’ of basketball federations that we follow as a technical sponsor – said Francesco Ventura, Area Manager of Macron – Basketball, along with football and rugby, is a strategic discipline for us on a commercial level and with a truly interesting user base. We want to accompany the Albanian Basketball Federation and its national teams in their growth journey and provide them with match kits and a collection of merchandising that best represent the history, symbols and identity of the country they represent on the field.”.