Macron e Fortitudo Pallacanestro Bologna 103 announce, to their mutual satisfaction, the launch of a new long-term partnership which, from the 2026/27 season onwards, will bring together two organisations united not only by their deep roots in the the city of Bologna, but also by a vision rooted in passion, a sense of belonging and a constant pursuit of excellence.

As a Technical Partner of Fortitudo Bologna, Macron – a leading international sportswear brand …and, having been at the heart of the club’s extraordinary growth over the last twenty years, will support the blue-and-white club both on and off the pitch through the creation of Game Set, technical collections, training wear, travel wear and merchandise ranges dedicated to the fans.

In line with its philosophy “Fashion in Sport”, The Macron Style Centre will develop garments across all these collections that combine performance, design and personalisation. Through refined aesthetic research, bespoke craftsmanship and meticulous attention to detail, each product will be conceived, designed and crafted to beyond the purely technical aspect, exploring identity, style and sporting culture, both on and off the pitch.

“Fortitudo Bologna is one of the most important and recognisable names in Italian basketball, a club that has built its legacy on results, passion and a very strong sense of belonging”, he declared Gianluca Pavanello, CEO of Macron. “Through this partnership, we will bring out collections that express the club’s identity and values through design, quality and innovation, creating garments that combine Italian aesthetics with performance, celebrate the club’s history and blue-and-white symbols, and accompany players and supporters at every moment of their passion.”

“The agreement with a global, prestigious partner with links to our own city, such as Macron, marks a crucial step forward in our Club’s structural, commercial and marketing growth, providing the perfect start to the club’s new era,” he commented Rossano Guerri, Chairman of Fortitudo 103. “We share the same values of belonging and deep-seated passion that bind our people inextricably to the blue-and-white colours. I would like to thank Matteo Gentilini, President of Fortitudo Club, who, more than anyone else, has believed in this partnership. This collaboration will enable us not only to offer our athletes the highest level of technical performance, but also to place the fans at the heart of our merchandising project, celebrating the heritage and innovation of a brand that has always been unique – Fortitudo.”.

The agreement between Macron and Fortitudo also provides for Macron to manage the club’s retail channels, both online – via macron.com and Fortitudo’s official website – and in-store, with two shops at the PalaDozza open on match days. To round off the range of services for fans, two Fortitudo ticket offices will also open at the start of the season at the Macron Sports Hub on Via Stalingrado and the Macron Store on Gran Reno.

With this new partnership, Macron and Fortitudo are reinforcing a clear message: when skill, passion and a sense of belonging come together, sport becomes much more than just a performance. It becomes a story, a community and a shared future.

The new official kits for the 2026/27 season will be unveiled in the coming weeks via the official channels of Macron and Fortitudo Bologna, where the video presenting the partnership.