Macron He lands in the Argentine Primera División as the new technical sponsor of a historic club, the Vélez Sarsfield. The Italian company and the club of Liniers (a neighborhood of Buenos Aires) have announced the agreement. partnership which will see the Bianchi wear Macron technical clothing and customized apparel for the 2025 season.

The Club Atlético Vélez Sarsfield, known simply as El Fortín, It was founded in 1910 by a group of young people of Italian origin and owes its name to the name of the railway station near the club's first headquarters.. The white-and-blue team of Liniers, a barrio of the Argentine capital, boasts a rich record of success: 10 Argentine championships, 1 Argentine Supercup, 1 Copa Libertadores, 1 Recopa Sudamericana, 1 Intercontinental Cup, 1 Interamericana Cup and 1 South American Supercup.

The 1990s were certainly one of the most glorious periods for the club, coinciding with the conquest of nine titles at national and international level. Under the leadership of Carlos Bianchi, who had also played for Vélez as a player, they won three Argentine championships and, in 1994, achieved the historic double of the Copa Libertadores and the Intercontinental Cup, the latter being won in Tokyo by defeating Milan 2-0.

The history of Vélez has also been marked by some of the best players and coaches in Argentine football and beyond. Players like Diego Pablo Simeone, Nicolás Otamendi and Thiago Almada have worn the club's jersey, while Marcelo Bielsa, Ricardo Gareca and the aforementioned Carlos Bianchi have been in charge of the team.

“We are delighted to announce this partnership with a club as prestigious and successful as Vélez Sarsfield. – he declared Gianluca Pavanello, CEO of Macron – A company with a history spanning over a century and with a very passionate fan base, elements that are a great incentive to develop together with the club a game set and a collection that fully represent the sense of belonging, the history and the symbols of Vélez.. The Macron Hero represents the fighting spirit, passion, and determination to achieve a goal; characteristics that are in the DNA of this club and that we want to express to the best possible extent through the kits that the players will wear on the field and the fans in the stands.”.