Macron It also enters the top Swedish football league, the Allsvenskan, announcing the Technical partnership with the Mjällby AIF, club of the city of Hällevik. Starting January 1, 2025, for five seasons, the Italian brand will provide game kits, technical apparel, and a merchandising line for all the clubs in the Swedish league, from the first team to the youth sector.

Mjällby AIF was founded on April 1st, 1939 with the merger of two clubs, Listers IF and Hälleviks IF. Axel Bengtsson’s determination was fundamental, convinced that Hällevik he needed a team with great ambitions and also a large stadium. In fact, it was he himself who sold the land on which the Strandvallen was subsequently built, the stadium in which the Yellows still play today, and in which Bengtsson also received free entry to home matches for the rest of his life. A project that over the years has proven to be successful and has led Mjallby to achieve its first historic promotion to the top Swedish league at the end of the 1970s. In recent seasons, the Yellows have achieved numerous brilliant results, including the 2022-23 Swedish Cup final.

“Bringing the Macron Hero to a new championship in Europe is always important and confirms that the work we are doing is going in the right direction.. – he said Gianluca Pavanello, CEO of Macron – Mjällby AIF is a club with great ambitions and this is particularly exciting within the framework of a long-term collaboration project. Its history, its connection with the territory and the community it represents are the starting points for developing the collections in the years to come, which will represent the identity of the team and the sense of belonging to the club colors for its fans. I am certain that together we will create unique kits that can be worn with pride.

“We are very happy and satisfied with this partnership with Macron, who is one of the biggest players in the sector. The fact that they want to make an investment with Mjällby AIF is further proof that our company has made great strides in building its brand. For us, this is also an important agreement that will allow us to take the club ever higher.. – he declared Daniel Hjalmarsson, commercial director of Mjällby AIF, who then added – With Macron we now have a partner with whom we will achieve incredibly high quality in the clothing we produce, which will benefit both our business at Strandvallen and our supporters through merchandising. Macron’s flexibility offers us the opportunity to create unique products to achieve our goal of having the best jersey in the Allsvenskan.”.