A new historic club in the English football scene has joined the family Macron: starting from next sporting season, the Bradford City AFC and his fans will have a completely new look and the Macron Hero on their chest.

The partnership will also mark the start of the brand new Bradford City Store on South Parade. The opening, on Tuesday 14 June, will coincide with the club’s 2022/23 home kit launch. The “Macron 4 The Planet” initiative, recently launched by Hero Company, has been positively received by the club, which has joined the commitment to promote greater environmental sustainability through garments made from Eco-Fabric – 100% made from recycled plastic, certified by the Global Recycled Standard.

The club’s CEO, Ryan Sparks, He stated: “We are delighted to have agreed a six-year partnership with such a forward-thinking and ambitious brand as Macron, which will take our retail operations to a new level and secure greater revenue from this division than ever before. Macron’s depth of experience is extremely impressive. Considering their profile and the number of clubs they work with globally, the attention to detail given both in defining the partnership and in the design of our kits has been very encouraging, and I am sure our supporters will see this in the official merchandise available next month.”.

“Bradford City is an iconic club, with unique colors and a fantastic fan base. I see it as a sleeping giant, on the fast track to success and with great potential, which is exactly what we were looking for when the negotiations began.” – commented Andrea Palilla, Macron’s Country Manager for the United Kingdom and Ireland – We are certain that all the jerseys we will produce will be very well received by the Bradford City fans and, of course, without saying too much, the club’s colors and specific symbolic details will always be at the forefront of the kit design. We look forward to starting what we hope will be a long and successful collaboration with Bradford City AFC.”.