Macron, the Hero company, announces the technical sponsorship agreement with Basketball Australia, the main body of Australian basketball. The multi-year partnership will begin in January 2022. For the Italian brand, this sponsorship represents an important entry into the world of basketball, further enriching the presence on the Australian market, where Macron is already a technical partner of several rugby and football clubs.

Macron, as Official Technical Apparel Partner of Basketball Australia, will outfit the technical staff and all the national men’s and women’s teams in the various categories, from the first team to the youth sector. Macron’s style office and Basketball Australia are already working to develop and produce competition kits and a line of clothing with a unique and exclusive design that, starting next year, will characterize the technical staff and athletes of Australian basketball.

Founded in 1939, Basketball Australia ‘governs’ Australian basketball and is responsible for the development and promotion of the sport at all levels. It coordinates national representative teams such as Boomer, Opals, Rollers and Gliders that participate in FIBA and Olympic/Paralympic competitions. Basketball Australia also coordinates the Women’s National Basketball League (WNBL) and manages the Centre of Excellence located at the Australian Institute of Sport.

“We are pleased to announce this partnership with Basketball Australia,‘ said Gianluca Pavanello, CEO of Macron – ’The Australian basketball movement is of the highest level and we are happy to be able to provide technicians and athletes with the high quality and technicality of our products, along with a design that is meticulously crafted and that best interprets the colors, symbols and spirit of Australian basketball. We are confident that the vast fan base that follows this sporting discipline will also be captivated by the new clothing line from Basketball Australia.”.

Matt Scriven, CEO of Basketball Australia said: “We are excited to work with Macron to create a new range of technical apparel to maximize the performance of our teams. Macron shares our values of innovation, excellence and teamwork; together we are working to create high-quality apparel to ensure our teams can perform at their best on the world stage. The new apparel line will be designed by the players and will surely be loved by fans; it will be supported by an ambitious retail strategy to capitalize on the significant growth in basketball in Australia.”.