Another basketball federation joins the family Macron. The Georgia Basketball Federation They will wear the Italian brand’s technical kit, and this partnership will make its ‘world debut’. The Georgian national team will, in fact, be competing in the upcoming 2023 FIBA Basketball World Cup, scheduled to take place from 25 August to 10 September in Indonesia, the Philippines and Japan. The two-year agreement provides for the supply of technical kit to the players and staff of the men’s and women’s national teams, as well as the entire youth sector.

The Georgia Basketball Federation, founded in June 1991, has been affiliated to FIBA since the following year. It is the body that oversees and organises basketball in Georgia, as well as managing all the men’s and women’s national teams. At the end of the month, the men’s national team will make its debut at a World Cup finals tournament. This is a historic achievement for Georgian basketball, which has, however, been a force to be reckoned with at European level for several seasons now.  Qualification for the World Cup was secured thanks to the contribution of world-class players, including Thad McFadden, Giorgi Shermadini and Toko Shengelia – the latter having previously played in the NBA and having represented Virtus Segafredo Bologna this year.

The announcement of the partnership also provides an opportunity to present the new jumpers which the Georgian national team will wear during the World Cup, where they will make their debut on Saturday 26 August against Cape Verde at the Okinawa Arena in Japan. These shirts, featuring the colours of the Georgian flag – white and red – represent the identity and history of an entire nation.

“We are delighted to welcome the Georgian Basketball Federation into the Macron family, which already includes the Georgian national football and rugby teams. – he declared Gianluca Pavanello, CEO of Macron – Georgian basketball has achieved a historic milestone this year, with the country’s first-ever appearance in the finals of a World Cup. We are proud to be supporting them by providing them with kit of the very highest quality and technical standard e who pay close attention to environmental sustainability”.