Macron e Gloucester Rugby are proud to announce the signing of a long-term partnership which, from next season (2025/26), will see the “Macron Hero” feature prominently on all sportswear for the men’s and women’s teams of the iconic English club.

Through this significant partnership, Macron, a leading international sportswear brand, further strengthens its a prominent position in the world of rugby, with the Bologna-based company currently supplying kits to 7 of the 20 teams taking part in the most recent World Cup, including 3 of the 6 national teams in the Guinness Six Nations (Italy, Scotland e Wales).

For Gloucester Rugby, a historic club founded in 1873 that competes in the top English division (the Gallagher Premiership), and Gloucester Hartpury, the club’s women’s division which has won the UK’s top league for three consecutive years, Macron will take on the role of Technical Partner than that of Retail Partner with responsibility for managing the high-street shop in Gloucester and the e-commerce operations.

“We are absolutely delighted that Gloucester Rugby has joined the Macron family” he says Gianluca Pavanello, CEO of Macron. “This is a club with an extraordinary tradition and one of the most passionate sets of supporters in the world of rugby, and together we want to build a partnership that extends beyond the pitch, celebrating the value of team spirit that unites us. Macron will bring its experience and expertise to Gloucester, and we are ready to support the club over the coming years with commitment, passion and dedication.”.

“We are delighted to announce our new partnership with Macron as our Technical Kit Partner and Retail Partner. Macron is one of Europe’s leading sportswear brands, renowned for its exceptional quality and innovative design“. – he commented Alex Brown, CEO of Gloucester Rugby – “This exciting, long-term partnership will not only boost our team’s performance through top-quality sportswear, but will also bring a new range of options for our fans. Macron’s commitment to excellence aligns perfectly with our club’s values, and we are confident that this collaboration will bring significant benefits both on and off the pitch“.

The long-term agreement with the region’s leading rugby team consolidates Macron’s presence in Gloucester, where the Italian brand has been operating for several years now with a Macron Sports Hub – a shop specialising in sportswear for teams, athletes and enthusiasts – located at Unit B4, Nexus Court, Gloucester Business Park.