Hannover 96, a German club founded in 1896 that currently plays in 2. Football Bundesliga, e Macron They announced the Renewal of the partnership which since 2019 links the Italian brand to the ‘The Reds’With this renewal, Macron not only continues his relationship with a very important team in Germany, but also consolidates his presence in the German market, a context in which the Bologna brand is experiencing strong growth. Over the years, the partnership has led to the development and production of unique kits that celebrated the history and achievements of the Lower Saxony club, such as the 2023/24 Anniversary Kit in honor of the 70th anniversary of the conquest of the German Championship title.

The collaboration led to the creation of cutting-edge technical apparel, clothing and merchandise from a technological point of view, always appreciated by the vast fan base of the Hannover club, also for their fashion style. The partnership is constantly growing, thanks also to a synergy between the two parties on various issues, such as attention to and support for sustainability and respect for the environment. These topics have been reflected in eco-sustainable garments made from sustainable fabrics. Eco Fabric, 100% polyester made from post-consumer recycled plastic.

“In recent years the relationship between Macron and Hannover 96 has grown into great esteem and friendship, and this has allowed them to work together to create truly unique collections. – he declared Gianluca Pavanello, CEO of Macron – The game kits and special kits developed together have always been an expression of the club’s identity and the sense of belonging of the fans to its colors: a partnership that could only be renewed with mutual satisfaction to continue a project that sees us in perfect harmony.”.

“From the very first day, Macron showed great interest in 96, in our history and in the values that are important to us. This has allowed the partnership to grow continuously, becoming stronger and more confident year by year.””, he says Pascal Helle, responsible for marketing and sales at Hannover 96.“Together with Macron, we were able to create truly special and extremely popular kits, such as the commemorative kit to celebrate the 70th anniversary of the German championship, unveiled in the spring. We are very pleased to continue this special collaboration, providing our professionals, youth teams and fans with innovative and high-quality products.”