West Bromwich Albion FC and Macron, the technical partner that has been working alongside the English club for the past two seasons, unveil the new 2026/27 Away Kit, which the Baggies will wear primarily in fixtures away from The Hawthorns, the historic stadium that hosts WBA’s home matches. The new match kit is inspired by the Black Country, one of the birthplaces of the British Industrial Revolution and a true expression of a culture, a community and a strong sense of belonging.
The new West Bromwich Albion FC 2026/27 Away shirt features a red base with a black collar and black sleeve cuffs, enhanced by a thin white trim. The diagonal side panels are also black. The shirt is distinguished by a sublimated graphic, developed across both the front and back, inspired by the iconic map of the Black Country.
Displayed on the chest in white are the Macron Hero on the right-hand side and the club crest on the left. On the outside back neck, centred beneath the collar, the acronym WBA appears in white italic lettering. The internal back-neck label is customised with the colours and logo of West Bromwich Albion FC, the Macron logo and the wording “Designed in Bologna”, highlighting how every garment is conceived, designed and developed at the Macron Campus.
Further enhancing the design of the new Away kit is the use of Jacquard Eco 3D Knit Matrix, one of the new fabrics developed by Macron. Its distinctive three-dimensional construction creates a structured and contemporary texture that enriches the garment both visually and to the touch. Performance and style research come together in a fabric engineered to provide durability, natural elasticity and breathability, ensuring maximum comfort for athletes during sporting performance.
Like all kits produced by Macron for its partner clubs, the new West Bromwich Albion FC Away kit is manufactured using Eco Fabrics made from 100% post-consumer recycled polyester, confirming the shared commitment to increasingly sustainable production.
The away kit is completed by red shorts featuring black side panels and matching drawstrings, while the red socks incorporate a black turnover top and a double horizontal white-and-black stripe positioned just below it.
The new West Bromwich Albion FC 2026/27 Away Kit, together with the other items in the apparel range produced by Macron for the English club, is available in the dedicated section of macron.com.
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