Udinese Calcio, Macron and Camera Moda Fashion Trust continue the journey that, for several seasons now, has brought the Bianconeri club’s Third Kit into the context of Milan Fashion Week, turning its presentation into a moment of dialogue between sport, fashion and contemporary culture. The 2026/27 Third Kit has been designed by fashion designer Giuseppe Buccinnà, founder of the eponymous brand, who worked side by side with the Macron Centro Stile on the creation of a kit that brings together history and contemporaneity, culture and sport, territory and belonging, celebrating the 130th anniversary of Udinese Calcio’s foundation.
The collaboration with Buccinnà offers a new way of expressing the Bianconeri identity through the language of style and design. This cross-pollination between different worlds, within the partnership between Macron and Udinese Calcio, goes beyond the creation of a special kit and represents a shared and now well-established approach. This attitude is reflected in all the collections created by the Bologna-based sportswear brand for Udinese Calcio, where performance, stylistic research and design culture coexist within the same product. It also extends beyond the pitch, with players and coaching staff wearing outfits from the high-end fashion line Macron O.N.E. for league fixtures.
The creative project behind the 2026/27 Third Kit, led by Buccinnà, stems from an ideal encounter between Tina Modotti and Pier Paolo Pasolini, two figures who portrayed Friuli through different forms of expression, yet shared a similar way of looking at reality. Modotti’s photography and Pasolini’s poetry thus become points of reference for a research process that brings together form, material, light, language and memory.
The new Third Kit features a cream base combined with black details and gold accents. This essential colour palette recalls the dimension of Modotti’s photography, its materiality and its ability to capture the present and transform it into memory. This provides the foundation for a particularly rich construction based on the interplay of different surfaces, textures and fabrics. At the centre of the project is the star, a historic element of Udinese’s identity, which is broken down, reinterpreted and reassembled until it becomes an integral part of the shirt’s graphic and textile structure. Its geometry runs across the garment through fabrics differing in design and weave, creating variations in material, light and depth.
The side inserts follow the silhouette, alternating black panels with cream surfaces featuring a refined tone-on-tone geometric texture. The contrast between materials and shades enhances the lines of the garment, making its construction itself an integral part of its aesthetic expression. On the chest is the commemorative crest celebrating 130 years of Udinese’s history, launched at the beginning of the season, which also recalls the star sewn onto the club’s shirts in its early years. On the right-hand side, above the Macron Hero, created through direct embroidery, is Giuseppe Buccinnà’s signature, highlighting the designer’s creative contribution to the project. The completely black back neck features the Macron logo, the wording Designed in Bologna, identifying garments conceived, designed and developed at the Macron Campus, and the gold inscription “FUARCE UDIN”, meaning “Forza Udinese” in the Friulian language. The language of one’s roots is seen not as a symbol of the past and folklore, but as a means of communicating and creating in the present, with a nobility of its own. This approach to the Friulian language echoes that of Pier Paolo Pasolini, for whom it was not only the language of memory and origins, but also a means of expressing emotions and telling the story of the present through poetry.
The project is completed by shorts and socks, developed in the same colour palette and using the same stylistic codes as the shirt. The full Game Set thus creates a coordinated and contemporary image for Udinese Calcio, in which aesthetics, identity and performance form part of a single project.
The Game Set and the 2026/27 Third Kit were presented this afternoon in Milan during a special event held as part of Fashion Week. The presentation opened with a talk featuring shirt designer Giuseppe Buccinnà, Macron’s Head of Style and Design Amedeo Iossa, and journalists Davide Coppo and Gianluca Cantaro.
The event also provided an opportunity to present the SS27 collection by Giuseppe Buccinnà, in a double feature bringing fashion and sport into dialogue through two distinct yet complementary projects: on the one hand, the collection defining the brand’s language for the coming season; on the other, the football shirt developed for Udinese, conceived as a design object and an interpretation of a precise identity.
The celebration of Udinese Calcio’s 130th anniversary also extends to a dedicated capsule collection comprising the Third Kit, Warm-Up Jersey, Anthem Jacket, Cap, Scarf and training shirt, conceived as elements of a single visual system. Each piece comes with dedicated packaging developed to enhance the significance of the anniversary and preserve its memory.
The new 2026/27 Third Kit is available at the Macron Sports Hub at Bluenergy Stadium, the Macron Store Udine in Piazza Marconi, the official Udinese Calcio online store and the dedicated section on macron.com.
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