Macron and Bologna FC 1909 have unveiled the new Away Kit for the 2026/27 season: a strip that reinterprets one of the club’s most recognisable identity codes, the iconic white colour, through a contemporary lens. Thanks to the use of the innovative Eco 3D Knit Matrix jacquard fabric, the 2026/27 Away shirt becomes a refined canvas, enhanced by red-and-blue details that highlight its style, elegance and sense of belonging, marking another chapter in a partnership that has now continued for 25 years.
The new Bologna FC 1909 Away Kit fully embodies the “Fashion in Sport” philosophy of the Macron Style Centre: a creative approach that brings the codes of fashion into the world of sporting performance through sophisticated aesthetic research, Italian savoir-faire and meticulous attention to detail, transforming every match shirt into a garment capable of expressing identity, style and sporting culture both on and off the pitch. This concept is also reflected in the mood chosen by Macron and Bologna FC 1909 for the launch campaign, produced at the monumental complex of San Michele in Bosco with the support of the Fondazione Istituto Ortopedico Rizzoli.
Specifically, the design of the new Bologna FC 1909 2026/27 Away Kit stands out for its polo collar featuring a knitted insert and red trim, a stylistic choice with a classic flavour that complements a contemporary technical construction. The sleeves are finished with blue cuffs and feature tone-on-tone graphic elements inspired by Bologna’s porticoes, as well as a subtle red stripe. On the sides, a red insert seamlessly connects with the piping that frames the upper part of the sleeves, creating a visual balance that is both essential and instantly recognisable.
The three-dimensional jacquard construction gives the surface a structured texture, enhancing the dialogue between appearance and performance. Made from Eco Fabric using 100% post-consumer recycled polyester, the material reflects the evolution of modern sportswear through a synthesis of technical functionality and stylistic value. Its compact structure ensures durability and stability while maintaining comfort, lightness and optimal moisture management, even during the most intense phases of play.
On the chest, the Macron Hero appears in blue silicone print, alongside the Bologna FC 1909 crest on the heart side. The inner backneck is customised with a label featuring the same graphic concept as the Home shirt and displaying the club’s identity motto, “WEAREONE”, together with the Macron logo and the wording “Designed in Bologna”, confirming a creative and production process that takes shape within the Macron Campus, where every product is conceived, designed and developed. On the outer backneck, printed in blue, appears the silhouette of the Torre di Maratona, a symbol deeply connected to the Rossoblù tradition and a central feature across all match kits for the 2026/27 season.
The new Bologna FC 1909 Away Kit is available to purchase from the online stores macron.com and bolognafcstore.com, at Bologna FC 1909 Official Stores, the Macron Sports Hub on Via Stalingrado, and the Macron Stores in Galleria Cavour, Gran Reno, the Airport and Rastignano.
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