Gloucester Rugby and Macron present the new 2026/27 Home and Away Kits, two designs that interpret the club’s identity through two distinct graphic concepts, united by a technical construction developed to meet the demands of rugby. The club’s traditional red and white aesthetic defines the 2026/27 Home Kit, while the 2026/27 Away Kit introduces a more unexpected palette of pink, off-white and purple for a contemporary and distinctive result.
The new Gloucester Rugby 2026/27 Home shirt reinterprets Gloucester Rugby’s iconic Cherry and White design through a graphic pattern composed of horizontal white bands, interrupted by subtle elements that break up the rhythm and add depth to the surface of the shirt. The design flows continuously across the body and sleeves, creating a compact and instantly recognisable visual construction. The crew neck combines grey with white details, a colour combination also echoed in the sleeve cuff finishes. On the chest are the Macron Hero in white and the Gloucester Rugby crest.
The shirt design continues onto the grey shorts, characterised by red side inserts, while the red socks are completed by a white and grey top band.
The new Gloucester Rugby 2026/27 Away shirt, meanwhile, features a pink base crossed by a dynamic graphic, with gradients and irregular traces overlapping the horizontal bands to create a sense of movement that continues across the sleeves and the side inserts of the shorts. The palette combines different shades of pink and purple with off-white details used to highlight the key elements of the kit. Within the graphic pattern across the body, the number 1873 appears between the horizontal off white bands, referencing the year Gloucester Rugby was founded and providing a further link between the design and the club’s history. The crew neck also echoes the shirt’s colour combination, with an off-white finish repeated on the back of the neck and sleeve cuffs.
The Away Kit is completed by pink shorts, with side inserts echoing the shirt pattern, and pink socks featuring a white top band.
A feature shared by both kits is the internal backneck, personalised with a label developed in the club’s white and red colours and completed by the club crest, the Macron logo and the inscription Designed in Bologna, certifying that each garment is conceived, designed and developed at the Macron Campus.
Both match shirts feature a Body Fit and are made using a combination of fabrics designed to ensure freedom of movement, comfort and functionality during play. The main fabric is Eco Armevo, complemented by Eco Bodytex for the sleeves and inserts and Eco Strong Mesh, used mainly on the back of the shirt to enhance breathability. As with all Macron partner clubs, these kits also use Eco Fabric, made from 100% recycled post-consumer plastic.
The new 2026/27 Home and Away Kits, together with the full collection created by Macron for Gloucester Rugby, are available to purchase from the club’s official store and in the dedicated section for the club on macron.com.
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