West Bromwich Albion FC completes the presentation of its new Game Set for the 2026/27 season with the Third Kit, designed and produced by Macron for the English club competing in the EFL Championship.
The new West Bromwich Albion FC Third Kit 2026/27 features a very light pastel blue shade, combined with a knitted mandarin collar finished with a fine white trim. The sleeve cuffs are navy blue with a white trim, while the same colour is used for the side inserts. The shirt is enhanced by an abstract all-over sublimated graphic, interpreting the letter “A” for Albion through a spray-effect design. On the chest, the Macron Hero is applied on the right-hand side, while the club crest is positioned on the left, over the heart, with both details in navy blue.
Completing the design, white Eco Mesh panels are inserted along the sides, creating a contrasting colour effect while adding further depth and dynamism to the shirt. At the same time, the panels contribute to the garment’s breathability.
On the outer back neck, inside the white triangle positioned at the centre of the shoulders, the acronym WBA is printed in navy blue italics. As with the Home and Away shirts, the back neck is customised with the club colours and crest, the Macron logo and the wording Designed in Bologna, identifying garments conceived, designed and developed at the Macron Campus.
The Third Kit is also made from Jacquard Eco 3D Knit Matrix, a fabric that combines performance with aesthetic research, reflecting Macron’s approach of bringing together Italian design, quality, innovation and functionality. Its distinctive jacquard structure, featuring a raised three-dimensional effect, enhances the surface of the shirt and gives greater depth to the design. The fabric is part of Macron’s Eco Fabric range and is made from 100% recycled post-consumer polyester.
The kit is completed by navy blue shorts with white inserts, while the white socks feature a fine horizontal navy-blue stripe, the Macron Hero and the WBA lettering.
The new West Bromwich Albion FC Third Kit 2026/27, along with the other garments in the clothing range created by Macron for the English club, is available in the dedicated section of macron.com.
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