Macron has just opened a new shop inside Shopville Gran Reno, one of the largest shopping centres in the Bologna area. The shop specialises in selling Macron products, with a focus on the brand’s Athleisure, Padel and Run&Train lines, but also features a section selling the match kits of Bologna FC 1909 and Virtus Segafredo Bologna. A number of Bologna FC players, including Jesper Karlsson and Dan Ndoye, were present at the opening and mingled with the public, signing autographs and posing for the inevitable selfies.

Shopville Gran Reno is one of the longest-established shopping centres in the province of Bologna and is situated in Casalecchio di Reno, not far from the Unipol Arena. The area is easily accessible by car and public transport. The complex has been renovated and extended over the years, doubling its indoor space and adding prestigious new fashion brands to its range. Macron Store Gran Reno is the latest addition to the centre.

Inside, the Macron Store It is characterised by metal fittings and atmospheric lighting that create an industrial look and feel with an urban style. The shop’s modern, functional and welcoming layout is ideal for browsing the many clothing collections on display. The fittings, lighting and colour scheme enhance the feeling of exploring the natural home of sport and enjoying a uniquely pleasant shopping experience.

“The opening of a Macron Store at Gran Reno is clearly a strategic decision, not only because of the shopping centre’s size and history but also because of the opportunity it presents to showcase our best athleisure, padel and running collections to sports enthusiasts, alongside merchandise for supporters of the Bologna clubs we partner with. The new store’s layout is designed to blend seamlessly with Gran Reno’s refurbished interior. Gran Reno’s commitment to sustainability and the environment, and the opportunities it offers for relaxation and socialising, accurately reflect our own philosophy and make this location the ideal choice for promoting our brand and our sportswear ranges.” With these words, Francesco Martinelli, Head of Athleisure, Running and Padel at Macron, explains the strategy behind the new opening.