‘America: it’s Macron Time!’. A significant and crucial new step in Macron’s growth took place today with the opening of the Italian brand’s new headquarters in the United States of America. Macron US It opened in Bridgeport, Connecticut, with an official ceremony attended by Giovanni Maruzzi, Chief Sales Officer at Macron and CEO of Macron US, and Angelo Marino, Macron’s Director of Communications.
Macron’s international vision and multi-country strategy are fully reflected in this new overseas facility, where, across an area of approximately 2,000 square metres (approx. 21,000 square feet) there is a warehouse stocking around 300,000 items of technical sportswear (teamwear), an office area, two showrooms dedicated to the Teamwear and Performance collections, and two areas specifically designated for the reception, loading and unloading of goods. The opening of the Bridgeport site is crucial for consolidating the numerous existing partnerships with a wide range of sports clubs and federations and, above all, for launching new major projects and prestigious partnerships, thereby expanding the business across the United States.
The aim is to increasingly establish a brand in the US that embodies Italian tradition and design, offering quality and technical excellence of the highest standard. A style that is proudly “Designed in Bologna” and capable of taking Macron Hero all over the world.
2024 is shaping up to be a year of major developments for Macron, with economic growth (The 2023 financial year closed with consolidated turnover of 196.6 million euros, representing an increase of 15.7% compared with the previous year) complements the operational, planning and commercial aspects. The ongoing openings of the Macron Sports Hub, Now numbering 176 worldwide, they are part of the project Macron Campus with the construction of two new buildings, which will double the size of the current Bologna office, and the very recent launch of Macron Clubhouse, Macron’s first high-end collection, was officially launched at Pitti Immagine 2024, the most important international event in the fashion world.
“I can say that the first few months of 2024 have been truly exciting. – he said Gianluca Pavanello, CEO of Macron – The company’s growth is evident, not only in the figures, but above all in the passion and commitment of everyone involved in the many projects that are coming to fruition. The launch of Macron US is one such project and represents a significant milestone in a key market such as the US, which has its own unique characteristics but where the working philosophy is the same as ours: passion, commitment, team spirit, expertise and enthusiasm. In a context where team sports – and football in particular – are widely played, bringing our expertise to the table can be a decisive factor that will further help us pursue the objective inherent in our company name: to build a “Macro” company – that is, one that is ”big’ on a global scale.
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