The growth of Macron in the US sports market marks another prestigious milestone, with the Italian brand’s presence in what is considered “the world’s largest gathering of football coaches”. Macron It will, in fact, have its own section at the 2025 edition of the “United Soccer Coaches Convention”, the largest and most important football trade fair in the United States, due to take place in Chicago from 8 to 12 January. The event will be attended not only by all the world’s leading brands, but also by the key decision-makers from university teams and academies across North America.

The “United Soccer Coaches Convention” has a history stretching back more than 80 years. It was in December 1941 that a group of coaches founded the National Soccer Coaches Association of America. Over the years, this organisation has grown to become the largest of its kind in the United States of America and now boasts 30,000 members. These are men and women who dedicate their professional lives to teaching, promoting, improving and developing the game of football in the USA. Over the five days of the convention, coaches and managers at all levels meet, exchange ideas and have the opportunity to see and try out the very best equipment and technical gear dedicated to the world of football.

Macron It is an international benchmark in teamwear and technical apparel. According to the latest UEFA rankings, it is in fact amongst the top four brands in Europe for technical sponsorship in football. Top-flight clubs and associations from all over the world have chosen Macron, including leading partners in North American football such as CONCACAF, Canadian Premier League, Miami FC e CT United FC. In this sense, the United Soccer Coaches Convention provides Macron with an opportunity to introduce itself to the wider world of US soccer and to all those involved in the sport. Thanks to the recent opening of Macron USA’s new headquarters in Bridgeport, Connecticut, the Italian company has established itself as the ideal partner for the entire US football movement. Its experience, expertise and professionalism, combined with passion and creativity, enable it to meet the needs of clubs, university teams and football academies at every level.

“Consolidating and expanding our presence in the US sports market is one of Macron’s objectives for 2025. – he declared Gianluca Pavanello, CEO of Macron – Attending the United Soccer Coaches Convention for the first time is, I believe, a great opportunity to further showcase the quality and technical excellence of our kits to the football community and industry professionals, alongside the value that a technical partnership with an organisation like ours represents. Football in the US has experienced impressive growth in recent years, and we want to be part of it and play a leading role.”.

Macron will be attending the Stand number 526, where you’ll be able to discover the entire new 2025 football collection.