In the first six months of 2025, Macron – an iconic Italian brand and global leader in the high-performance sportswear sector – recorded total turnover of €107 million, up by +14,7% compared with the same period in 2024 (€93 million) and by more than +30% compared with €79 million in 2023.

The growth confirms the a decidedly positive trend for the company, underpinned by a business model strongly focused on’internationalisation. In this context, The United Kingdom and Italy remain the main markets, whilst significant increases have been recorded in several countries: among these, the following stands out in particular: the Germany (+45 per cent compared with 2024) and the United States, where revenue rose from €1.4 million in the first six months of 2024 to €5.4 million in the first half of 2025. The overseas expansion, with the opening of the new distribution centre in Connecticut in 2024, represents further evidence of Macron’s ability to pursue his growth objectives, even in economic contexts characterised by instability.

At the same time, Macron continues to invest heavily in its future by developing the facilities at its Valsamoggia site. In fact, just a few days ago, the first pillar of the the fourth building on the Macron Campus: an investment of around €15 million which will further increase the company’s operational capacity. As a testament to the strategic importance of this project for the entire region, the ground-breaking ceremony was attended by senior representatives from the Emilia-Romagna Region and the City of Bologna.

“The results for the first half of 2025 once again confirm the strength of our growth trajectory and the soundness of the strategic decisions taken in recent years, in particular the internationalisation of our business and our constant focus on product quality,” comment Gianluca Pavanello, Chief Executive Officer of Macron.
“Our expansion into complex markets demonstrates that our model – based on innovation, a passion for sport and attention to detail – is appreciated worldwide. Furthermore, investment in the Macron Campus is essential to support this growth: we want to continue to improve, looking to the future with ambition, convinced that great things are born in great places.”.

Buoyed by the results achieved and the investments currently underway, Macron is looking ahead to the second half of 2025 with the aim of continuing its international expansion and closing the year with a new turnover record (2024: €223.6 million).