Macron presents the Event Collection for Men’s Rugby World Cup Australia 2027

From 1 October to 13 November 2027, Australia will host Men’s Rugby World Cup 2027, the first edition of the tournament to bring together 24 national teams over six weeks of competition. Ahead of one of the most eagerly anticipated events in international rugby, Macron presents the Event Collection dedicated to the tournament, a range of apparel designed for fans and supporters to wear both on and off the pitch, drawing on the visual identity of the competition.

The collection explores a variety of graphic and colour combinations, bringing together the visual codes of RWC 2027 and Macron’s distinctive approach to design. From more understated, classic combinations to dynamic graphic compositions, each interpretation contributes to a recognisable identity, with the connection to rugby and to the host nation remaining at its core.

A distinctive role is played by the Land, Sea & Sky Pattern, an element of the visual identity of the Men’s Rugby World Cup Australia 2027 featured on T-shirts, sweatshirts and polo shirts. Inspired by the artistic styles and textures of Australia’s First Nations, the pattern evokes the land, sea and sky, elements of deep spiritual significance to these communities. The graphic creates a connection between the competition and the cultural context in which it will take place, highlighting references rooted in the country’s history and artistic traditions. The result is a visual motif that helps define the identity of the capsule, extending beyond a purely decorative function.

This visual language takes shape across T-shirts and sweatshirts through bold colour combinations, including black and orange, black and turquoise, green and orange, white and orange, white and turquoise, and navy and orange. At the centre of the garments, the Rugby World Cup logo becomes the focal point of each composition, striking a balance between the identity of the tournament, colour and immediate visual impact.

The collection also includes designs that take a more understated approach, focusing on tonal variations and the interplay between surfaces and details. T-shirts, polo shirts, sweatshirts and Full Zip Hoodies in white and off-white feature tone-on-tone graphics, creating a subtle, refined effect. These are complemented by anthracite and orange combinations, where colour contrast takes on a more pronounced role. The range is completed by graphics bringing together the colours and flags of the 24 participating national teams, translating the international scale of the tournament and the diversity of the teams competing in Australia into a single visual element.

Special mention goes to the capsule collection dedicated to the Webb Ellis Cup. Celebrating the trophy that will be lifted by the winners of Men’s Rugby World Cup 2027, the collection features an elegant combination of navy and gold. The contrast between the two shades highlights the logos and details, creating a clean composition in which understated aesthetics enhance the iconic status of a trophy that embodies the dream of rugby fans around the world.

The different designs are available across a range of garments, including T-shirts, polo shirts, rugby polo shirts, sweatshirts and leisurewear, designed to suit a variety of occasions. Applied and embroidered details, logos and different interpretations of the competition’s distinctive visual elements contribute to the individual character of each piece. The variety of designs is united by a common thread, built around the interplay between colour palettes, graphic references and the identity of the tournament.

With its Event Collection for Men’s Rugby World Cup Australia 2027, Macron interprets the distinctive visual elements of one of international rugby’s leading competitions through a project that brings together design, sporting culture and a sense of place. From more understated combinations to graphics inspired by the visual identity of Australia 2027, each piece contributes to telling the story of the tournament through a contemporary visual language, building anticipation ahead of the 2027 event.

The capsule collection dedicated to Men’s Rugby World Cup Australia 2027 is available from the tournament’s official online shop and in the dedicated section on macron.com.