Macron and Fortitudo Pallacanestro Bologna 103 are pleased to announce the beginning of a new multi-year partnership that, from the 2026/27 season onwards, will bring together two organisations united not only by their deep roots in the city of Bologna, but also by a shared vision built on passion, belonging and the constant pursuit of excellence.
As Technical Partner of Fortitudo Bologna, Macron – the international leader in high-performance sportswear and a brand that has enjoyed remarkable growth over the past two decades – will support the club both on and off the court through the design and production of Game Sets, technical collections, training wear, travel wear and dedicated merchandising lines for supporters.
In line with its Fashion in Sport philosophy, the Macron Style Centre will develop collections that combine performance, design and bespoke detailing. Through refined aesthetics, meticulous craftsmanship and exceptional attention to detail, every garment will be conceived, designed and produced to go beyond its purely technical function, expressing the club’s identity, style and sporting culture on and off the court.
“Fortitudo Bologna is one of the most iconic and respected clubs in Italian basketball, a team that has built its history through success, passion and an extraordinary sense of belonging,” said Gianluca Pavanello, CEO of Macron. “Through this partnership, we will create collections that express the club’s identity and values through design, quality and innovation, combining Italian style with technical performance while celebrating Fortitudo’s history and its white-and-blue heritage. Our aim is to provide garments that accompany both players and supporters throughout every moment of their passion for the club.”
“Our agreement with a prestigious global partner that also shares our roots in Bologna marks a significant step forward in the structural, commercial and marketing development of our Club, and is the ideal way to usher in this new chapter in our history,” commented Rossano Guerri, President of Fortitudo 103. “We share the same values of belonging and deep-rooted passion that have always bound our people to the white and blue colours. I would also like to thank Matteo Gentilini, President of Club Fortitudo, who more than anyone else believed in this partnership. This collaboration will not only enable us to provide our athletes with the very highest standards of technical performance but also place our supporters at the heart of our merchandising strategy, celebrating the heritage and innovation of a brand that has always been truly unique, like Fortitudo.”
The agreement also includes the management by Macron of the club’s retail operations, both online through macron.com and the official Fortitudo website, as well as in person through two official stores at the PalaDozza arena, open on matchdays. To further enhance the supporter experience, two Fortitudo ticket offices will also open at the start of the season, located at the Macron Sports Hub on Via Stalingrado and at the Macron Store in Gran Reno.
With this new partnership, Macron and Fortitudo send a clear message: when expertise, passion and a strong sense of belonging come together, sport becomes far more than performance. It becomes storytelling, community and a shared future.
The official playing kits for the 2026/27 season will be unveiled in the coming weeks through the official Macron and Fortitudo Bologna channels, where the partnership launch video is already available.
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