Macron also makes his entrance in the top Danish football league thanks to the sponsorship agreement with Aalborg BK, the club of the eponymous Danish city that competes in the Danish Superliga. The Italian brand, a global leader in teamwear, will outfit the white-and-blue team for the next 6 seasons starting with the 2021-2022 season.

The Aalborg Boldspilklub af 1885, commonly known as Aalborg BK, is a club with a long history that dates back to its founding year, 1885, when a group of English engineers, engaged in building railway lines in the Jutland peninsula, first established a cricket society that later transformed into a football club. The Danish team’s trophy cabinet features 4 Danish Championships and 3 Danish Cups. Aalborg BK was the first Danish team to participate in the UEFA Champions League group stage, a competition it has been present in so far on four occasions; 8 appearances in the UEFA Europa League.

“For us, the agreement with Aalborg BK is very important – stated Gianluca Pavanello, CEO of Macron – because it is a top club in the Danish league, as well as a company rich in history and tradition. We are sure that the partnership with Aalborg BK represents an important starting point for the proposal and development of teamwear in the country and especially in the northern part of Jutland. We are entering the Danish market with high-quality products, with ‘made in Italy’ design, designed and developed ad hoc together with the company’s staff to give the team and its fans something truly unique and personalized. The history of Aalborg is ideal for developing a collection that can enhance the team’s identity and values on the field, as well as the affection and passion of the white-and-red fans.”.

“We needed a new technical supplier and Macron is the ideal partner to meet the demands of our many fans. Macron provides high quality, eye-catching design and offers a range of unique products.” – said Thomas Bælum, CEO of Aalborg BK – For our company this is a highly valuable commercial agreement that will benefit our partner clubs as well, who will be able to use the Macron Store that is set to open soon. We are delighted that Macron is a company with a focus on social responsibility and sustainability. Our popular jersey, made for charitable purposes for local aid organizations, will also be sold with the support of Macron, as will the fact that all our jerseys will be made from recycled PET.”.