The new season for the Virtus Segafredo Bologna The team is ready to get going, and in the coming days, in Brescia, as part of the 2023 Frecciarossa Super Cup, they will face yet another clash with EA7 Emporio Armani Milano. In the first week of October, the team is set to make its LBA Serie A debut away at Givova Scafati, followed by its first EuroLeague match against the Lithuanian side Žalgiris Kaunas. 

All these matches will see the V Nere take to the pitch with the new race kits made by Macron, which combine a tradition of colour and elegant design with a clear message of sustainability and respect for the environment, as they are made from Eco Fabric, polyester 100% made from recycled plastic.

GAME SET 23–24 LBA

The Game, Set, Championship provides for a ‘Home’A black crew-neck top with dark grey trim on the sleeves, a colour that also features on the two wide vertical stripes on the shirt, both at the front and back, with a gradient effect towards the top. Conceptually, these stripes represent Bologna’s famous “two towers”, the Asinelli Tower and the Garisenda Tower. On the sides, two thin vertical red lines frame a wide white stripe, within which the inscription appears in light grey: Virtus, repeated. The back of the neck is customised with the Virtus Segafredo Bologna logo and colours, alongside the words ‘IN ALTO STAT VIRTUS’, next to which are the Macron logo and the words ‘Designed in Bologna’, to certify and highlight how each garment is conceived, designed and developed in the headquarters of the technical sponsor.

On the chest, on the right and in white, the Macron the Hero, on the left the logo of the Virtus Segafredo Bologna, both featuring a silicone print. On the outer back of the collar, in white using sublimation printing, is the inscription ‘EST.1929’, the year the club was founded. The black shorts mirror the exact design of the shirt, featuring two wide dark grey vertical stripes and red lines down the sides, each containing a white stripe bearing the word ‘Virtus’ – a word that also appears in white at the centre of the top hem.

The ‘ version‘Away’ is white with a crew neck and sleeves edged in light grey. Here too, the two wide vertical bands – at the front and back – are featured in light grey. On the sides, two thin vertical stripes in red and light grey frame a black band, within which the inscription appears in grey: Virtus. The back of the neck is customised, as on the front, and the words ‘EST.1929’ are printed in black on the back of the neck. The white shorts feature the same design as the shirt, and the word ‘Virtus’ in the centre of the top hem is in black.

GAME SET 23–24 EUROLEAGUE

As for the Game Set Euroleague, the ‘Home’black‘ and the ‘Away’The white version features an elegant vertical stripe pattern consisting of pairs of lines (white on the black version, black on the white version) with a gradient effect towards the top. The crew neck and sleeves are white, as is the band running down the sides of the shirt. On the right side of the chest, in silicone print, is the club logo, with the Macron Hero logo just below it, whilst the Turkish Airlines EuroLeague patch is applied on the left. The Italian tricolour is printed on the outer back of the neck. At the bottom of the back of the shirt is the word ‘BOLOGNA’. The back of the neck is personalised with the Virtus Segafredo Bologna logo and colours, alongside the inscription ‘IN ALTO STAT VIRTUS’, next to the Macron logo and the inscription ‘Designed in Bologna’. The black shorts for the home kit and white shorts for the away kit follow the graphic design of the shirts, featuring pairs of vertical lines in contrasting colours and the lettering Virtus in the centre of the top edge.

GAME SET 23–24 WOMEN

The Virtus Segafredo Bologna women’s team’s match kits were also unveiled, for both the league and the EuroLeague. The Game, Set, Championship provides for a ‘Home’It is entirely black with a V-neck and sleeves edged in white. The back of the neck, as in the men’s version, is personalised with the logo, the club colours, the inscription ‘IN ALTO STAT VIRTUS’, the Macron logo and the inscription ‘Designed in Bologna’. On the chest, on the right, is the Macron Hero logo, and on the left the Virtus Segafredo Bologna logo, both in silicone print. The words ‘EST.1929’ are printed in white on the outside of the back of the collar. The shorts are black. The ‘Away’ is white with a neckline and sleeves featuring a thin black stripe, and white shorts. As for the Game Set Euroleague, the two shirts feature the same design as the league shirts, with the difference that the Italian tricolour appears on the chest, above the Macron Hero logo, whilst the Bologna club’s logo is positioned in the centre. Further down, in the centre of the shirt, the word ‘VIRTUS’ stands out – in white on the black version and in black on the white one. Here too, the year of foundation – EST.1929 – is printed on the outer back of the collar.

All the jerseys have a comfortable fit Regular and are made from fabric Eco Micromesh and inserts in Eco Mesh which ensure lightness and excellent breathability. The new jerseys go on sale from today and are available, alongside all the items in the collection created by Macron for Virtus Segafredo Bologna, at the Macron Sports Hubs in Bologna, at all authorised retailers and in the dedicated section for the V Nere on the website macron.com.