The nickname ‘The Potters’ which identifies the players of the Stoke City FC stems from Stoke-on-Trent’s historic ties and industrial past with the ceramics industry. In this Staffordshire town and the surrounding areas, it is common to see factories and kilns for bottles and ceramics, which have become a symbol of identity for the local people. It is precisely the distinctive shape of these historic kilns that characterises the Stoke City FC’s new ‘Home’ kit made by Macron and which the Potters will wear throughout the 2024/25 season in the Championship – their ninth season with the Macron Hero logo on their shirts.

The new ‘Home 2024–25’ The Stoke City FC home kit features the traditional red and white vertical stripes, printed using sublimation, in a wide, bold design. The shirt has a crew neck with a black trim, a colour also featured on the sleeve hems. The distinctive and innovative graphic detail that characterises the new home kit is the tone-on-tone repeating pattern, featured within the red stripes and across the entire shirt, of the traditional brick kilns used for firing ceramics – a symbol and tribute to the English city’s industrial past.

The back of the neck is personalised with the club’s colours and logo, alongside the Macron logo and the lettering Designed in Bologna to certify and highlight how each garment is conceived, designed and developed at the technical sponsor’s campus. The Macron the Hero in black and the logo of the Stoke City FC, Both feature a silicone print and are positioned in the centre of the chest. On the outer back of the collar, against a white background, there is a design depicting a traditional brick kiln.  The kit is completed by white shorts with black drawstrings and red stripes down the sides, and white socks with two black stripes and one red stripe on the inside.

The jumper has a fit Slim fit with inserts in Eco-Mesh which ensure the garment is lightweight and perfectly breathable, and is made from fabric Eco Fabric, produced using the 100% process from recycled post-consumer plastic. This technology is used by Macron for all the garments produced for its clubs and represents a strong commitment to sustainability and respect for the environment. The new ‘Home’ kit, along with all the garments in the range produced by Macron for Stoke City FC, will soon be available in the a section of the website dedicated to the club macron.com.