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Optical design and a sense of belonging in A.J. Auxerre’s new Macron home kit

AJ Auxerre, back in Ligue 1 after just one year following a standout season, is officially unveiling the new kit set produced by Macron that the blue-and-whites will wear throughout the 2024/25 season. The first to be unveiled is the home kit, in which the French club’s colours and emblems are combined with […]
29 July 2024

L’AJ Auxerre, having returned to Ligue 1 after just one year and following a season in which they were among the frontrunners, is officially unveiling the new kit designed by Macron which the Biancoazzurri will wear during the 2024/25 season.

The first to be unveiled is the home kit, in which the French club’s colours and symbols are combined with sophisticated and innovative graphic elements and which, like all the garments produced by Macron for its clubs, is made entirely from Eco Fabric. The use of this type of fabric, made from 100% polyester derived from recycled plastic, underlines the shared commitment of the technical sponsor and the club to sustainability and respect for the environment.

The new A.J. Auxerre’s 2024/25 Home Kit It is predominantly white, with a knitted V-neck and sleeve hems embellished with fine light blue stripes. The jumper features a wide diagonal band in sublimation print, within which there is a composition of triangles in various shades ranging from navy blue to sky blue, fading to white at chest height and creating an optical effect.

The inside of the back neck is personalised with a label featuring a background that echoes the jersey’s geometric design. Along with the crest of the’AJ Auxerre the words “A ”JAMAIS NOUS SERONS, FIERS D’ÊTRE AUXERROIS“ (”We will always be proud to be from Auxerre”), part of a famous chant sung by the club’s supporters, which is also featured on the silicone tape along the lower inner hem of the shirt. The back of the neck also features the Macron logo and the words ‘Designed in Bologna’, to certify and highlight that every garment is conceived, designed and developed at the Macron Campus.

The words are printed in white on the outer nape of the neck AJ AUXERRE. On the right-hand side of the chest is the Macron the Hero featuring a blue silicone print, whilst on the left is a patch bearing the club crest. Finally, at the bottom of the back of the shirt, the Maltese cross – the club’s symbol, which also features in the crest – is incorporated via an embossed print. The white shorts, like the socks, have a stripe on the right hip that echoes the shirt’s design.

The jumper has a fit Body Fit, the main fabric is Eco Sirena Light. The panel of Eco Micromesh at the back and the inserts in Eco Mesh ensure a lightweight feel and improve breathability. The new home kit designed by Macron for A.J. Auxerre is available in the a section dedicated to the French club on the website macron.com.

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